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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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West Star Organics

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Cottage Grove, 53527-9512 Wisconsin
Deciduous Fruit:
Apples
Stone Fruit:
Cherries
Cooking Vegetables:
Artichokes, Asparagus, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant, Garlic
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Fazenda Boa Terra Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Spring Green, 53588-8901 Wisconsin
Melons:
Cantaloupe
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant, Garlic, Herbs
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Lotfotl Community Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Elkhorn, 53121-3802 Wisconsin
Deciduous Fruit:
Apples
Stone Fruit:
Peaches
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant
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Blue Moon Community Farm Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Stoughton, 53589-3037 Wisconsin
Stone Fruit:
Cherries
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant, Garlic
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Cider House Of Wisconsin/Gardens Of Goodness

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Mc Farland, 53558-9748 Wisconsin
Deciduous Fruit:
Apples
Melons:
Cantaloupe
Stone Fruit:
Cherries, Peaches
Cooking Vegetables:
Beans, Cabbage, Cauliflower, Eggplant, Garlic, Herbs
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The Garden

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
New Holstein, 53061-9509 Wisconsin
Stone Fruit:
Cherries
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Eggplant, Garlic, Greens, Kale, Leeks
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Seed To Seed Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Balsam Lake, 54810-2601 Wisconsin
Cooking Vegetables:
Artichokes, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Kale, Peas
Salad Vegetables:
Peppers, Bell, Spinach
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My Fine Homestead

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Blue River, 53518-4945 Wisconsin
Cooking Vegetables:
Artichokes, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant, Greens, Kale
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Plowshares And Prairie Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Argyle, 53504-9562 Wisconsin
Cooking Vegetables:
Artichokes, Asparagus, Beans, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant, Garlic, Herbs
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Shooting Star Organics

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Mineral Point, 53565-9010 Wisconsin
Berries:
Strawberries
Cooking Vegetables:
Artichokes, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant, Garlic








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