Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Emerald Meadows
Overview
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Business Type:
Grower
Location HQ:
Columbus, 00005-3925
Wisconsin
Berries:
Strawberries
Stone Fruit:
Cherries
Cooking Vegetables:
Asparagus, Beans, Brussels Sprouts, Cabbage, Eggplant, Greens, Herbs, Leeks
Vang C & C Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Jefferson, 53549-9727
Wisconsin
Berries:
Strawberries
Deciduous Fruit:
Pears
Cooking Vegetables:
Asparagus, Beans, Beets, Cabbage, Eggplant, Garlic, Herbs, Onions, Bulb
Bear Creek Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Blair, 54616-7911
Wisconsin
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant, Garlic, Greens
Old Oak Family Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Bangor, 54614-9057
Wisconsin
Melons:
Cantaloupe
Stone Fruit:
Cherries
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant
Melvin Mishler Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Hillsboro, 54634-3301
Wisconsin
Cooking Vegetables:
Cabbage, Garlic, Kale, Onions, Bulb, Potatoes
Salad Vegetables:
Spinach, Broccoli, Cucumbers, Tomatoes
Miller's Produce
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Cashton, 54619-7113
Wisconsin
Cooking Vegetables:
Beets, Cabbage, Kale, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli, Radishes, Tomatoes
Morning Star Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
La Farge, 54639-8744
Wisconsin
Cooking Vegetables:
Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Pumpkins, Rutabagas, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell
Stone Circle Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Reeseville, 53579-9784
Wisconsin
Cooking Vegetables:
Beans, Beets, Celery Root, Eggplant, Garlic, Herbs, Leeks, Onions, Bulb, Peas
Salad Vegetables:
Peppers, Bell
Hidden Valley Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Cashton, 54619-6012
Wisconsin
Cooking Vegetables:
Beans, Beets, Cabbage, Rutabagas, Squash, Summer, Squash, Winter, Zucchini Squash
Salad Vegetables:
Broccoli, Cucumbers
West Madison Ag Research
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Verona, 53593-9689
Wisconsin
Cooking Vegetables:
Beans, Beets, Cabbage, Greens, Kale, Onions, Bulb, Peas, Potatoes, Squash, Summer
Salad Vegetables:
Peppers, Bell
