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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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J D Z & S M Z Veggies

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Black River Falls, 54615-5249 Wisconsin
Cooking Vegetables:
Beans, Cabbage, Potatoes, Cilantro
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
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New Traditions Homestead

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Hillsboro, 54634-3028 Wisconsin
Cooking Vegetables:
Beans, Brussels Sprouts, Garlic, Herbs, Kale, Leeks, Okra, Onions, Bulb, Peas
Salad Vegetables:
Peppers, Bell
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Eli W Yoder Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Wilton, 54670-6036 Wisconsin
Berries:
Strawberries
Cooking Vegetables:
Beans, Brussels Sprouts, Cabbage, Kale, Leeks, Onions, Bulb, Peas, Squash, Summer
Salad Vegetables:
Peppers, Bell
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Lowland Ranch

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Dorchester, 54425-9148 Wisconsin
Berries:
Strawberries
Cooking Vegetables:
Beans, Peas, Potatoes
Salad Vegetables:
Tomatoes
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Flyte Family Farms Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Coloma, 54930-8907 Wisconsin
Cooking Vegetables:
Beans, Peas, Potatoes
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Perry Otto Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Dalton, 53926-9600 Wisconsin
Cooking Vegetables:
Beans, Beets, Onions, Bulb, Potatoes, Squash, Summer, Squash, Winter, Zucchini Squash
Salad Vegetables:
Cucumbers
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Organics & Flowers Are Happy Things

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Viroqua, 54665-7002 Wisconsin
Cooking Vegetables:
Beans, Beets, Cabbage, Eggplant, Kale, Peas, Pumpkins, Rutabagas, Squash, Summer
Salad Vegetables:
Peppers, Bell
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Gingerich Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Woodville, 54028-7127 Wisconsin
Cooking Vegetables:
Beans, Beets, Cabbage, Cauliflower, Onions, Bulb, Peas, Potatoes, Pumpkins, Squash, Summer, Squash, Winter
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Pleasant Ridge

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Wilton, 54670-6055 Wisconsin
Cooking Vegetables:
Beans, Beets, Cabbage, Garlic, Herbs, Kale, Leeks, Onions, Bulb, Peas
Salad Vegetables:
Peppers, Bell
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Gingerich Farms

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Baldwin, 54002-2838 Wisconsin
Melons:
Cantaloupe
Cooking Vegetables:
Beans, Beets, Cabbage, Kale, Peas, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell








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