Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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R Foods LLC
Overview
(2)
(0)
(0)
Business Type:
Broker
Location HQ:
Belleville, 07109-3305
New Jersey
Cooking Vegetables:
Herbs
Salad Vegetables:
Cucumbers, Peppers, Mini Sweet
Gloucester County Packing Co (Inc)
Overview
(2)
(0)
(8)
Business Type:
Shipper,
Wholesaler
Location HQ:
Woodbury, 08096
New Jersey
Cooking Vegetables:
Onions, Bulb, Potatoes
Sunterra Produce Traders East LLC
Overview
(2)
(0)
(7)
Business Type:
Broker,
Shipper,
Importer
Location HQ:
Hewitt, 07421
New Jersey
Melons:
Cantaloupe
Cooking Vegetables:
Onions, Bulb, Potatoes, Sweet Potatoes
J R L Inc
Overview
(3)
(0)
(5)
Business Type:
Shipper
Location HQ:
Hammonton, 08037
New Jersey
Berries:
Blueberries
Citrus:
Lemons, Oranges
Deciduous Fruit:
Figs, Grapes, Pears
Stone Fruit:
Nectarines, Peaches
Tropical Fruit:
Avocados, Kiwifruit
One World Unlimited
Overview
(2)
(0)
(0)
Business Type:
Exporter
Location HQ:
Salinas, 93908
California
Berries:
Strawberries
Cooking Vegetables:
Asparagus
Salad Vegetables:
Broccoli, Celery, Lettuce
Nature Friend Inc
Overview
(2)
(0)
(0)
Business Type:
Exporter
Location HQ:
Hacienda Heights, 91745
California
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Broccoli
Agricultural Marketing Services Inc
Overview
(3)
(0)
(0)
Business Type:
Exporter,
Shipper,
Importer,
Retailer
Location HQ:
Doral, 33178
Florida
Berries:
Blackberries, Blueberries, Cranberries, Raspberries
Tropical Fruit:
Papayas
Cooking Vegetables:
Asparagus, Okra, Sweet Potatoes
Specialties:
Dates, Rambutan
GPC/Grimes Produce Company LLC
Overview
(2)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Plant City, 33564
Florida
Berries:
Strawberries
Melons:
Watermelon
Cooking Vegetables:
Squash, Summer
Sherman Produce Co Inc
Overview
(1)
(0)
(8)
Business Type:
Wholesaler
Location HQ:
St Louis, 63102
Missouri
Berries:
Strawberries
Deciduous Fruit:
Apples
Cooking Vegetables:
Cauliflower, Corn, Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Charlie Sciara & Son Produce Co Inc
Overview
(3)
(0)
(2)
Business Type:
Retailer,
Wholesaler
Location HQ:
Memphis, 38118
Tennessee
Tropical Fruit:
Pineapple
Cooking Vegetables:
Cabbage, Mushrooms, Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce, Salads/Salad Mixes, Tomatoes
