Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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JJR Distributing Corporation dba DiSilva Fruit
Overview
(1)
(0)
(1)
Business Type:
Retailer,
Wholesaler
Location HQ:
Everett, 02149
Massachusetts
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples
Cooking Vegetables:
Potatoes, Purple Potatoes, Red Potatoes, White Potatoes
GF Produce LLC
Overview
(4)
(0)
(0)
Business Type:
Broker,
Shipper,
Importer,
Retailer
Location HQ:
Nogales, 85621
Arizona
Citrus:
Limes
Tropical Fruit:
Mangoes
Salad Vegetables:
Peppers, Bell, Tomatoes
Cooking Vegetables:
Peppers, Chili, Jalapeño Peppers
C & D Produce
Overview
(1)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Flint, 75762
Texas
Deciduous Fruit:
Apples
Cooking Vegetables:
Onions, Bulb, Potatoes
Prestige Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Exporter,
Shipper,
Wholesaler
Location HQ:
Fresno, 93720
California
Citrus:
Grapefruit, Lemons, Oranges
Deciduous Fruit:
Apples, Asian Pears, Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Apricots
Ag-Mart Enterprises
Overview
(1)
(0)
(0)
Business Type:
Broker,
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Clovis, 93611
California
Citrus:
Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Nectarines, Peaches, Plums
Cooking Vegetables:
Onions, Bulb
Fresh King Inc
Overview
(3)
(0)
(2)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Homestead, 33031
Florida
Citrus:
Limes
Tropical Fruit:
Avocados, Carambola, Coconuts, Mangoes, Papayas
Cooking Vegetables:
Herbs, Okra
Specialties:
Black Sapote, Boniato
Pan American Produce LLC
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Packaging
Location HQ:
Temple Terrace, 33617
Florida
Melons:
Watermelon
Cooking Vegetables:
Potatoes
T G Tropical Inc
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Importer
Location HQ:
Fort Lauderdale, 33308
Florida
Cooking Vegetables:
Asparagus
Salad Vegetables:
Peppers, Bell, Tomatoes
Specialties:
Dates
Ultimate Flavor Plus LLC
Overview
(1)
(0)
(0)
Business Type:
Broker
Location HQ:
Sarasota, 34239
Florida
Melons:
Watermelon
Tropical Fruit:
Kiwifruit
Cooking Vegetables:
Eggplant, Peppers, Chili, Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers, Tomatoes
