Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
Root Bros Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Albion, 14411
New York
Cooking Vegetables:
Cabbage, Pumpkins, Squash, Summer, Squash, Winter, Red Cabbage, Green Cabbage, Zucchini Squash
Salad Vegetables:
Peppers, Bell, Cucumbers, Green Bell Peppers
J & K Egg Corporation
Overview
(4)
(0)
(4)
Business Type:
Shipper,
Wholesaler
Location HQ:
Plant City, 33567-1738
Florida
Citrus:
Limes
Cooking Vegetables:
Cabbage, Eggplant, Squash, Summer, Squash, Winter, Red Cabbage, Yellow Onions
Salad Vegetables:
Peppers, Bell, Carrots, Cucumbers
Fagerholt-Jackson Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Hoople, 58243
North Dakota
Cooking Vegetables:
Potatoes
Trinity Frozen Foods
Overview
(2)
(0)
(0)
Business Type:
Processor
Location HQ:
Pembroke, 28372
North Carolina
Cooking Vegetables:
Sweet Potatoes
Harvest Queen Farms LTD
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Warwick, 10990
New York
Cooking Vegetables:
Onions, Bulb
Farmers Exchange Inc of Ebensburg PA
Overview
(1)
(0)
(3)
Business Type:
Broker,
Shipper
Location HQ:
Ebensburg, 15931
Pennsylvania
Cooking Vegetables:
Potatoes
MJB Sales Inc
Overview
(3)
(0)
(6)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Avondale, 19311
Pennsylvania
Cooking Vegetables:
Mushrooms
Salad Vegetables:
Peppers, Bell, Spinach, Arugula, Greenhouse/Hydroponic Tomatoes
Glen-Alsace Farms
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Reading, 19606
Pennsylvania
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce, Tomatoes
Kaleck Bros Inc
Overview
(2)
(0)
(2)
Business Type:
Wholesaler
Location HQ:
Philadelphia, 19153
Pennsylvania
Stone Fruit:
Peaches
Cooking Vegetables:
Greens, Onions, Bulb, Potatoes
K W Christensen & Son Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Barnesville, 56514
Minnesota
Cooking Vegetables:
Potatoes
