Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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![PureFlavorFarms_RGB_Stacked_BlackChartreuse]()
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Coastal Fresh Farms Inc
Overview
(7)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Westlake Village, 91362
California
Salad Vegetables:
Onions, Green, Radishes
Cooking Vegetables:
Cilantro
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Halls G4, LLP
Overview
(2)
(0)
(7)
Business Type:
Grower,
Shipper
Location HQ:
Hoople, 58243
North Dakota
Cooking Vegetables:
Potatoes
Bland Farms LLC HQ
Overview
(13)
(0)
(3)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Glennville, 30427
Georgia
Cooking Vegetables:
Yellow Onions, Vidalia Sweet Onions, Peruvian Sweet Onions
WYCO Produce Inc
Overview
(11)
(0)
(0)
Business Type:
Broker,
Shipper,
Importer
Location HQ:
Tampa, 33569
Florida
Berries:
Strawberries
Cooking Vegetables:
Green Beans
Citrus:
Persian Limes
Tropical Fruit:
Hass Avocados, Tainung Papayas
Salad Vegetables:
Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers, Broccoli
Pure Flavor® Farms HQ
Overview
(24)
(0)
(2)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Leamington, N8H 3V6
Ontario
Salad Vegetables:
Peppers, Mini Sweet, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Red Cherry Tomatoes, Red Cherry Tomatoes on the Vine, Red Cocktail Tomatoes
Organic Produce:
Organic Cucumbers, Organic Peppers, Bell, Organic Tomatoes
Maine Farmers Exchange HQ
Overview
(8)
(0)
(10)
Business Type:
Broker,
Exporter,
Shipper,
Wholesaler
Location HQ:
Presque Isle, 04769
Maine
Cooking Vegetables:
Potatoes
NoKota Packers Inc HQ
Overview
(4)
(0)
(7)
Business Type:
Shipper,
Wholesaler,
Packaging
Location HQ:
Buxton, 58218
North Dakota
Cooking Vegetables:
Potatoes
Joseph Fierman and Son Inc HQ
Overview
(3)
(0)
(8)
Business Type:
Wholesaler
Location HQ:
Bronx, 10474
New York
Berries:
Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Figs, Grapes, Pears
Wonder Fields Inc
Overview
(4)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Pharr, 78577-6924
Texas
Berries:
Blueberries
Cooking Vegetables:
Cilantro, White Onions, Red Onions
Salad Vegetables:
Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers, Carrots, Peppers, Mini Sweet
Fresh Garlic Canada ULC
Overview
(4)
(0)
(0)
Business Type:
Exporter,
Grower,
Importer,
Wholesaler
Location HQ:
Mississauga, L5T 1R9
Ontario
Citrus:
Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Asian Pears, Pomegranates
Stone Fruit:
Cherries
Tropical Fruit:
Coconuts, Kiwifruit, Mangoes
Cooking Vegetables:
Garlic, Peas
