Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Tailor Cut Produce Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler,
Processor
Location HQ:
North Brunswick, 08902
New Jersey
Berries:
Blackberries, Blueberries, Raspberries, Strawberries, Red Raspberries
Cooking Vegetables:
Celery Root, Leeks, Pumpkins
Citrus:
Ruby Red Grapefruit, Eureka/Lisbon Lemons
Western Veg-Produce Inc
Overview
(2)
(0)
(4)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Bakersfield, 93308
California
Berries:
Strawberries
Cooking Vegetables:
Cabbage, Onions, Bulb, Parsnips, Potatoes, Turnips
Salad Vegetables:
Carrots, Lettuce
Hollar & Greene Produce Co Inc HQ
Overview
(7)
(0)
(15)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Boone, 28607
North Carolina
Cooking Vegetables:
Cabbage, Potatoes
Frank Donio, Inc. HQ
Overview
(16)
(11)
(18)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Hammonton, 08037
New Jersey
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
Nathel & Nathel Inc
Overview
(7)
(3)
(18)
Business Type:
Broker,
Exporter,
Wholesaler
Location HQ:
Bronx, 10474
New York
Berries:
Strawberries
Melons:
Cantaloupe
Cooking Vegetables:
Eggplant, Okra, Onions, Bulb, Peas, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers
Southwind Farms Inc
Overview
(2)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Heyburn, 83336
Idaho
Cooking Vegetables:
Potatoes
Specialties:
Fingerling Potatoes, Yellow Fingerling Potatoes, White Fingerling Potatoes, Red Fingerling Potatoes, Purple Fingerling Potatoes
Wilcox Fresh a dba of Floyd Wilcox & Sons Inc
Overview
(7)
(0)
(4)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Rexburg, 83440
Idaho
Cooking Vegetables:
Onions, Bulb, Red Onions, Potatoes, Yukon Gold Potatoes, Sweet Potatoes
M & M Farms Inc
Overview
(4)
(0)
(4)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Miami, 33196
Florida
Citrus:
Limes
Tropical Fruit:
Avocados, Carambola, Coconuts, Mangoes, Papayas, Plantains
Cooking Vegetables:
Celery Root, Garlic, Okra
Ken Corbett Farms LLC
Overview
(10)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Lake Park, 31636
Georgia
Cooking Vegetables:
Eggplant, Jalapeño Peppers, Hungarian Wax Chili Peppers, Zucchini Squash, Yellow Straightneck Squash
Salad Vegetables:
Cucumbers, Green Bell Peppers, English Cucumbers
Be On Produce Inc
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Wholesaler
Location HQ:
Commerce, 90040
California
Cooking Vegetables:
Eggplant, Garlic
Specialties:
Yam
