Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Ramirez LLanas "Ram's" Candelario
Overview
(1)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
San Nicolas De Los Garza, 66480
Cooking Vegetables:
Cabbage, Cilantro, Zucchini Squash
Salad Vegetables:
Carrots, Lettuce
B Neal Benner
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper
Location HQ:
Ciudad Obregon, 85000
Melons:
Watermelon, Seedless Red Watermelon
Cooking Vegetables:
Squash, Summer, Squash, Winter, Butternut Squash
Agroproductos San Rafael SA de CV
Overview
(3)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Ciudad Obregon,
Melons:
Watermelon, Seedless Red Watermelon
Cooking Vegetables:
Zucchini Squash
Zúñiga Ma Teresa Gutiérrez
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Grower,
Wholesaler
Location HQ:
México D F, 09040
Cooking Vegetables:
Peppers, Chili, Jalapeño Peppers, Poblano Peppers, Serrano Peppers
Zazueta Hermanos S A de C V
Overview
(3)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Hermosillo, 83130
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Cucumbers, Lettuce, Tomatoes
Zazueta Fernando Espinoza de los Monteros
Overview
(0)
(0)
(0)
Business Type:
Exporter
Location HQ:
Culiacan, 80000
Cooking Vegetables:
Eggplant, Peppers, Chili
Salad Vegetables:
Peppers, Bell, Cucumbers
Califrut SA de CV
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Importer,
Wholesaler
Location HQ:
San Nicolas De Los Garza, 66480
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Nectarines, Peaches
Tropical Fruit:
Avocados, Mangoes
Cooking Vegetables:
Onions, Bulb, Peppers, Chili
Ordorica Produce SPR de RL
Overview
(7)
(0)
(0)
Business Type:
Exporter,
Grower,
Wholesaler
Location HQ:
Emiliano Zapata, 86992
Melons:
Watermelon, Seedless Red Watermelon
Tropical Fruit:
Papayas, Maradol Papayas
Salad Vegetables:
Peppers, Bell
Cooking Vegetables:
Peppers, Chili, Jalapeño Peppers, Hungarian Wax Chili Peppers
Agricola Bacatete SA de CV
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Grower,
Wholesaler
Location HQ:
Hermosillo, 83304
Sonora
Deciduous Fruit:
Grapes
Melons:
Watermelon
Cooking Vegetables:
Pumpkins, Zucchini Squash, Kabocha Squash
Salad Vegetables:
Cucumbers, Green Bell Peppers
Specialties:
Calabaza
Campesinos del Bernal SPR de RL
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Grower,
Wholesaler
Location HQ:
Ciudad Victoria, 87140
Tamaulipas
Citrus:
Lemons
Tropical Fruit:
Papayas
Cooking Vegetables:
Onions, Bulb, Jalapeño Peppers, Zucchini Squash
Specialties:
Cactus Leaves
