Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Cabrera Juan Pedro Márquez
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower
Location HQ:
San Luis Rio Colorado, 83400
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Broccoli
Lefresa de C V (Lechugas Frescas S A de C V)
Overview
(1)
(0)
(0)
Business Type:
Grower,
Importer,
Wholesaler
Location HQ:
Celaya, 38010
Cooking Vegetables:
Cauliflower, Garlic, Radicchio
Salad Vegetables:
Broccoli, Lettuce
Specialties:
Cactus Leaves
López Vicente López
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Altzayanea, 90550
Cooking Vegetables:
Potatoes
Salad Vegetables:
Broccoli, Lettuce
Specialties:
Tomatillo
Garcia Beatriz Morales
Overview
(1)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
San Nicolas De Los Garza, 66400
Cooking Vegetables:
Artichokes, Asparagus, Cabbage, Cauliflower, Garlic
Salad Vegetables:
Peppers, Bell, Broccoli, Carrots, Cucumbers, Lettuce
Monza Farmers SA de CV
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper
Location HQ:
Irapuato,
Cooking Vegetables:
Cabbage, Corn, Onions, Bulb, Peppers, Chili, Cilantro, Serrano Peppers, Zucchini Squash
Salad Vegetables:
Broccoli, Carrots, Celery
Lomelin Olivares e Hijos Jorge
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower
Location HQ:
Irapuato, 36530
Berries:
Strawberries
Cooking Vegetables:
Asparagus, Garlic
Salad Vegetables:
Broccoli, Carrots
Corona Sergio Jimenez
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower,
Wholesaler
Location HQ:
Celaya, 38050
Cooking Vegetables:
Cauliflower, Garlic, Onions, Bulb
Salad Vegetables:
Broccoli
Carbajal Sucres José Jimenez
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower
Location HQ:
Celaya, 38000
Cooking Vegetables:
Cauliflower, Garlic
Salad Vegetables:
Spinach, Broccoli
Mexicana Trading SA, Exp de Frutas y Verduras (Mextrade)
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Guadalajara, 44640
Citrus:
Oranges, Clementines / Mandarins / Tangerines
Tropical Fruit:
Mangoes
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli, Carrots, Lettuce
Hermanos Arriaga y Cia S A de C V
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower,
Importer,
Wholesaler
Location HQ:
Mexicali, 21100
Berries:
Strawberries
Citrus:
Lemons, Oranges
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Cabbage, Cauliflower, Squash, Summer, Squash, Winter
Salad Vegetables:
Broccoli
