Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Franzella Distributing
Overview
(6)
(0)
(7)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
South San Francisco, 94083
California
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Green Beans
Salad Vegetables:
Spinach, Broccoli, Celery, Lettuce, Onions, Green
Specialties:
Bok Choy
M & P Produce Co Inc
Overview
(4)
(0)
(8)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
San Antonio, 78207
Texas
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Pumpkins
David E Grimes Co
Overview
(1)
(0)
(1)
Business Type:
Broker,
Exporter,
Wholesaler
Location HQ:
Hollister, 95024
California
Cooking Vegetables:
Garlic, Onions, Bulb, Elephant Garlic
Specialties:
Ginger Root
Thomas Produce Sales Inc
Overview
(4)
(6)
(7)
Business Type:
Broker,
Shipper
Location HQ:
Nogales, 85648
Arizona
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Eggplant, Peas, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
San Cristobal Distributing Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Oxnard, 93033
California
Cooking Vegetables:
Kale, Cilantro, Parsley
Salad Vegetables:
Spinach
G MC Produce
Overview
(3)
(0)
(1)
Business Type:
Wholesaler
Location HQ:
Henderson, 75652
Texas
Melons:
Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Onions, Bulb, Pumpkins
Salad Vegetables:
Cucumbers, Tomatoes
Pacific Vegetable Exchange LLC
Overview
(3)
(0)
(2)
Business Type:
Broker,
Exporter,
Shipper,
Wholesaler
Location HQ:
Nipomo, 93444
California
Berries:
Strawberries
Citrus:
Oranges
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Honeydew
Cooking Vegetables:
Artichokes, Asparagus, Cabbage, Cauliflower, Corn
Gregory J Busalacchi Farms Inc
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Stockton, 95215
California
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Tomatoes
T R Sales Co Inc
Overview
(3)
(0)
(2)
Business Type:
Exporter,
Grower,
Wholesaler
Location HQ:
Boca Raton, 33432
Florida
Cooking Vegetables:
Asparagus, Eggplant
Salad Vegetables:
Peppers, Bell, Cucumbers, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers
Quality Produce Inc
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Houston, 77009
Texas
Tropical Fruit:
Avocados
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes, Cilantro
Salad Vegetables:
Peppers, Bell, Carrots, Lettuce, Tomatoes
Specialties:
Tomatillo
