Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Martines Fruits & Vegetables Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
San Luis Obispo, 93405
California
Cooking Vegetables:
Peppers, Chili, Green Beans
First Choice Produce Inc
Overview
(2)
(0)
(1)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Pittsford, 14534-2767
New York
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes
Alternative Produce Distributors
Overview
(2)
(0)
(0)
Business Type:
Broker
Location HQ:
La Mirada, 90638
California
Cooking Vegetables:
Onions, Bulb, Potatoes
Hartley Produce LLC
Overview
(3)
(0)
(1)
Business Type:
Grower,
Shipper
Location HQ:
Weslaco, 78596-1393
Texas
Cooking Vegetables:
Cabbage, Okra, Onions, Bulb
Salad Vegetables:
Broccoli, Carrots
Riveras Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Chicago, 60608
Illinois
Cooking Vegetables:
Peppers, Chili, Cilantro, Jalapeño Peppers, Serrano Peppers
Specialties:
Tomatillo
Sun Valley Foods Co
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Detroit, 48238
Michigan
Citrus:
Lemons, Oranges
Deciduous Fruit:
Apples, Grapes
Tropical Fruit:
Bananas
Cooking Vegetables:
Cabbage, Cauliflower, Onions, Bulb, Potatoes
Salad Vegetables:
Broccoli
Guynn Family Produce Sales Inc
Overview
(2)
(0)
(2)
Business Type:
Broker,
Shipper
Location HQ:
Sapphire, 28774
North Carolina
Berries:
Strawberries
Melons:
Cantaloupe
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Cooking Vegetables:
Pumpkins, Squash, Summer, Squash, Winter
De Sol Corp
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Burlingame, 94010
California
Citrus:
Limes
Tropical Fruit:
Coconuts, Papayas, Pineapple
Specialties:
Cactus Leaves, Jackfruit, Jicama, Sugar Cane, Tomatillo
Cooking Vegetables:
Habanero Peppers
Wilmoth Brokerage Co Inc
Overview
(3)
(0)
(6)
Business Type:
Broker
Location HQ:
Gun Barrel City, 75156
Texas
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Nectarines, Peaches
Cooking Vegetables:
Potatoes
Advantage Produce Inc
Overview
(4)
(0)
(9)
Business Type:
Wholesaler
Location HQ:
Los Angeles, 90021
California
Citrus:
Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Asian Pears, Pears
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
