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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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sam_s_acc

Sam S Accursio & Sons Packing & Produce Inc

Overview (3)   (0)   (0)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Homestead, 33030 Florida
Cooking Vegetables:
Corn, Okra, Squash, Summer, Squash, Winter, Green Beans, Zucchini Squash, Yellow Crookneck Squash, Yellow Straightneck Squash
Salad Vegetables:
Pickling Cucumbers
houston_avocado

Houston Avocado Co Inc

Overview (4)   (0)   (8)  
Business Type:
Wholesaler
Location HQ:
Houston, 77009 Texas
Citrus:
Lemons, Limes
Tropical Fruit:
Avocados, Mangoes
Cooking Vegetables:
Cauliflower, Corn, Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Spinach
a-gurda-produce-logo-2016-300x95

A Gurda Produce Co

Overview (6)   (0)   (10)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Pine Island, 10969 New York
Cooking Vegetables:
Greens, Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce
Organic Produce:
Organic Onions, Bulb
aiello_wholesale_produce_albany_fruit_vegetables-1

Joseph Aiello & Sons Inc

Overview (1)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Albany, 12202 New York
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Carrots
lynn_ette

Lynn-Ette & Sons Inc

Overview (3)   (0)   (2)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Kent, 14477 New York
Berries:
Raspberries, Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Nectarines, Peaches
Cooking Vegetables:
Cabbage, Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers
jacks-logo-320x240-2

Jack's Produce Co

Overview (6)   (0)   (2)  
Business Type:
Grower, Shipper
Location HQ:
Pearsall, 78061 Texas
Cooking Vegetables:
Cabbage, Corn, Okra, Squash, Summer, Squash, Winter, Green Beans, Chinese Long Eggplant
Salad Vegetables:
Peppers, Bell, Broccoli, Cucumbers
blanco_creek

Blanco Creek Farms LLC

Overview (6)   (0)   (1)  
Business Type:
Wholesaler
Location HQ:
San Antonio, 78219 Texas
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Pineapple
Cooking Vegetables:
Cabbage, Corn, Greens, Okra
Salad Vegetables:
Peppers, Bell
download_19

Danan Farms Inc

Overview (2)   (0)   (3)  
Business Type:
Broker, Wholesaler
Location HQ:
Raleigh, 27603 North Carolina
Berries:
Blackberries, Blueberries, Cranberries, Raspberries
Citrus:
Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples
Stone Fruit:
Cherries
Tropical Fruit:
Mangoes, Papayas
Cooking Vegetables:
Asparagus
multi_fruit_usa

Multi Fruit USA Inc

Overview (5)   (0)   (1)  
Business Type:
Broker, Exporter, Importer, Wholesaler
Location HQ:
Haddon Heights, 08035 New Jersey
Deciduous Fruit:
Apples, Grapes, Pears
Cooking Vegetables:
Onions, Bulb, Potatoes, Sweet Potatoes
Salad Vegetables:
Carrots
thomas

Thomas Mushroom & Specialty Produce Incorporated

Overview (2)   (0)   (0)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Dallas, 75313 Texas
Cooking Vegetables:
Mushrooms








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