Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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La Plazita Cubana Produce Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Miami, 33142-7623
Florida
Deciduous Fruit:
Apples, Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Bananas, Mangoes, Papayas, Pineapple
Cooking Vegetables:
Cabbage
Laguna Produce
Overview
(7)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Santa Maria, 93456
California
Cooking Vegetables:
Cauliflower, Peas, Cilantro, Snow Peas
Salad Vegetables:
Spinach, Broccoli, Celery, Lettuce, Romaine
Specialties:
Bok Choy
YY World Inc
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Wholesaler
Location HQ:
Bakersfield, 93313
California
Melons:
Watermelon
Cooking Vegetables:
Asparagus, Mushrooms, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Broccoli, Carrots, Celery, Lettuce
Patrick Family Farms LLC
Overview
(6)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Omega, 31775
Georgia
Cooking Vegetables:
Corn, Kale, Turnips, Collard Greens, Mustard Greens
Salad Vegetables:
Peppers, Bell
Mexican Harvest Corporation
Overview
(2)
(0)
(0)
Business Type:
Shipper,
Importer,
Wholesaler
Location HQ:
Houston, 77009
Texas
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Cucumbers
Tito's Produce Inc
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Los Angeles, 90021
California
Berries:
Blackberries, Blueberries, Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Nectarines, Peaches
Tropical Fruit:
Pineapple
Cooking Vegetables:
Cabbage
Sonora Produce Inc
Overview
(1)
(0)
(0)
Business Type:
Importer,
Retailer,
Wholesaler
Location HQ:
Phoenix, 85007
Arizona
Berries:
Strawberries
Citrus:
Lemons, Limes, Oranges
Deciduous Fruit:
Apples
Tropical Fruit:
Avocados, Coconuts
Cooking Vegetables:
Cabbage, Cauliflower, Corn
Donovan Produce Company Inc
Overview
(2)
(0)
(2)
Business Type:
Broker
Location HQ:
Salinas, 93908-1262
California
Berries:
Strawberries
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Celery, Lettuce, Romaine, Green Leaf Lettuce, Red Leaf Lettuce
Mashhoon's Produce Inc
Overview
(2)
(0)
(9)
Business Type:
Broker,
Wholesaler
Location HQ:
Santa Barbara, 93101
California
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Kale, Leeks
Salad Vegetables:
Spinach, Broccoli
Century Farms International Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Medley, 33178
Florida
Berries:
Blackberries, Blueberries, Raspberries
Citrus:
Limes, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Apricots, Cherries, Nectarines
