Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Thomas Vaccaro Inc
Overview
(2)
(0)
(3)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Hammonton, 08037
New Jersey
Berries:
Blueberries
Stone Fruit:
Peaches
Cooking Vegetables:
Beets, Cabbage, Corn, Eggplant, Greens, Herbs, Leeks, Peas
Florida Produce Brokers Inc
Overview
(2)
(0)
(8)
Business Type:
Broker
Location HQ:
Stuart, 34997
Florida
Cooking Vegetables:
Beets, Cabbage, Corn, Eggplant, Herbs, Kale
Salad Vegetables:
Peppers, Bell, Celery, Celery Hearts, Lettuce
Merrin-Cravens Co Inc
Overview
(6)
(0)
(3)
Business Type:
Broker,
Retailer
Location HQ:
Forest Park, 30297
Georgia
Cooking Vegetables:
Onions, Bulb, Potatoes
T & M Distributors Inc
Overview
(2)
(0)
(2)
Business Type:
Exporter,
Shipper,
Wholesaler
Location HQ:
Pompano Beach, 33069-2913
Florida
Melons:
Cantaloupe, Honeydew
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter, Turnips, Green Swiss Chard, Red Swiss Chard
Salad Vegetables:
Peppers, Bell, Cucumbers
J & K Egg Corporation
Overview
(4)
(0)
(4)
Business Type:
Shipper,
Wholesaler
Location HQ:
Plant City, 33567-1738
Florida
Citrus:
Limes
Cooking Vegetables:
Cabbage, Eggplant, Squash, Summer, Squash, Winter, Red Cabbage, Yellow Onions
Salad Vegetables:
Peppers, Bell, Carrots, Cucumbers
Juniper Tomato Growers Inc
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Quincy, 32351
Florida
Melons:
Watermelon
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
Bulls-Hit Ranch & Farm Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Hastings, 32145
Florida
Cooking Vegetables:
Potatoes
Thruway Produce of Florida Inc
Overview
(3)
(0)
(10)
Business Type:
Broker,
Wholesaler
Location HQ:
Pompano Beach, 33442
Florida
Salad Vegetables:
Peppers, Bell, Tomatoes, Red Cherry Tomatoes, Red Plum/Roma Tomatoes, Grape Tomatoes
Cooking Vegetables:
Squash, Summer, Squash, Winter, Green Beans
Above All Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Shipper
Location HQ:
McAllen, 78504
Texas
Berries:
Blueberries
Melons:
Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Cabbage, Eggplant, Greens, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers
SWG Dominicana Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Doral, 33172
Florida
Cooking Vegetables:
Celery Root
Specialties:
Breadfruit, Malanga, Yuca
Citrus:
Persian Limes, Key Limes, Sweet Limes
Tropical Fruit:
Kent Mangoes, Keitt Mangoes
Salad Vegetables:
Orange Bell Peppers
