Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Cruz Jesus Velasquez
Overview
(0)
(0)
(0)
Business Type:
Broker
Location HQ:
Torreón, 27000
Tropical Fruit:
Bananas
Cooking Vegetables:
Potatoes
Ponce Hermanos Agricultores
Overview
(1)
(0)
(0)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Colima, 28030
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Peas, Squash, Summer, Squash, Winter, Turnips
Salad Vegetables:
Carrots, Celery, Cucumbers
Perez Jorge Vazquez
Overview
(0)
(0)
(0)
Business Type:
Broker,
Grower,
Wholesaler
Location HQ:
Guadalajara, 44530
Cooking Vegetables:
Peppers, Chili, Serrano Peppers
Unión de Ejidos Temporaleros de la Costa
Overview
(1)
(0)
(0)
Business Type:
Grower,
Trade Association
Location HQ:
Tomatlan, 48450
Tropical Fruit:
Mangoes, Papayas
Cooking Vegetables:
Peppers, Chili
Salad Vegetables:
Tomatoes
Pedraza, Obregon Fidel dba Pedraza Distribuidora
Overview
(1)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Mexico D F, 09040
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Cooking Vegetables:
Peppers, Chili, Jalapeño Peppers, Poblano Peppers, Serrano Peppers
Robles Honorio Serrano
Overview
(0)
(0)
(0)
Business Type:
Broker
Location HQ:
México D F,
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Tomatoes
Specialties:
Tomatillo
Semillas Selectas La Barata S A de C V
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Mexico D F, 09040
Cooking Vegetables:
Beans
Specialties:
Mexican Black Beans (Dried)
Secretaria de Desarrollo Rural (Dir de Comercialización)
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Campeche, 24000
Melons:
Watermelon
Tropical Fruit:
Mangoes
Cooking Vegetables:
Peppers, Chili, Jalapeño Peppers
Salad Vegetables:
Tomatoes
Nuts:
Peanuts
Mariscal Sergio Torres
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Ciudad Obregón,
Melons:
Watermelon
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
Papas Selectas Rio Fuerte S A de C V
Overview
(1)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Guadalupe, 67140
Cooking Vegetables:
Potatoes
