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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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R Ernesto Usabiaga

Overview (1)   (0)   (0)  
Business Type:
Wholesaler
Location HQ:
Celaya,
Cooking Vegetables:
Garlic
Salad Vegetables:
Carrots, Lettuce
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Unión Agrícola Regional de Productores de Hortalizas

Overview (1)   (0)   (0)  
Business Type:
Exporter, Trade Association
Location HQ:
Colima, 28000
Melons:
Watermelon
Cooking Vegetables:
Peppers, Chili
Salad Vegetables:
Tomatoes
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Tropical Best SPR de RL

Overview (2)   (0)   (0)  
Business Type:
Exporter, Grower, Wholesaler
Location HQ:
Mazatlan, 82149
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Mangoes
Cooking Vegetables:
Okra
Specialties:
Mamey Sapote
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Luken Felix Tonella

Overview (1)   (0)   (0)  
Business Type:
Exporter, Grower
Location HQ:
Hermosillo, 83190
Cooking Vegetables:
Corn
Salad Vegetables:
Cucumbers
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Tomates Avila

Overview (0)   (0)   (0)  
Business Type:
Broker
Location HQ:
México D F,
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Tomatoes
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Toledo Brothers SA de CV

Overview (3)   (0)   (0)  
Business Type:
Exporter, Grower, Shipper, Wholesaler
Location HQ:
Toluca, 50200
Tropical Fruit:
Mangoes
Salad Vegetables:
Tomatoes
Specialties:
Tomatillo
Cooking Vegetables:
Zucchini Squash
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Sudac (Serv Unidos para el Desarrollo Agrícola y Comercial)

Overview (2)   (0)   (0)  
Business Type:
Grower, Wholesaler
Location HQ:
Monterrey, 64030
Cooking Vegetables:
Potatoes
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García Sergio Silva

Overview (1)   (0)   (0)  
Business Type:
Exporter, Grower, Shipper
Location HQ:
Casimiro Castillo, 48930
Melons:
Watermelon
Cooking Vegetables:
Peppers, Chili, Serrano Peppers
Salad Vegetables:
Tomatoes
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Servicios Agropecuarios Glez. Reyes (Mtrz)

Overview (0)   (0)   (0)  
Business Type:
Broker
Location HQ:
Torreón, 27000
Cooking Vegetables:
Onions, Bulb, Peppers, Chili, Potatoes
Salad Vegetables:
Tomatoes
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Sección Papera

Overview (0)   (0)   (0)  
Business Type:
Broker
Location HQ:
Mexicali, 20660
Cooking Vegetables:
Potatoes








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