Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Patty's Herbs Inc
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
San Antonio, 78223
Texas
Cooking Vegetables:
Herbs
Organic Produce:
Organic Herbs
New World Farm Inc, The
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Fresno, 93725-1827
California
Deciduous Fruit:
Asian Pears
Salad Vegetables:
Broccoli
Specialties:
Bok Choy, Gai Lan
Cooking Vegetables:
Chinese Long Beans, Green Beans, Sugar Snap Peas
Arizona Mixers Fresh Produce LLC
Overview
(4)
(0)
(0)
Business Type:
Broker,
Retailer,
Wholesaler
Location HQ:
Nogales, 85648
Arizona
Melons:
Cantaloupe
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes, Red Plum/Roma Tomatoes
Fresh American Produce
Overview
(3)
(7)
(0)
Business Type:
Shipper,
Wholesaler
Location HQ:
Vernon, 90058-8005
California
Tropical Fruit:
Papayas
Cooking Vegetables:
Squash, Summer, Squash, Winter
Agrosales Inc
Overview
(3)
(0)
(0)
Business Type:
Broker,
Grower,
Wholesaler
Location HQ:
Miami, 33142
Florida
Citrus:
Limes
Tropical Fruit:
Avocados, Bananas, Mangoes, Papayas
Cooking Vegetables:
Pumpkins
Specialties:
Malanga, Yuca
Dunagan Family Farms Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Homestead, 33031-3315
Florida
Cooking Vegetables:
Squash, Summer, Green Beans, Green Okra, Zucchini Squash, Yellow Crookneck Squash, Yellow Straightneck Squash
Salad Vegetables:
Cucumbers
JGL Produce Co Inc
Overview
(3)
(11)
(7)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Immokalee, 34142
Florida
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Sullivan Produce Supply Inc
Overview
(1)
(0)
(11)
Business Type:
Broker,
Shipper
Location HQ:
Boca Raton, 33433-4628
Florida
Deciduous Fruit:
Apples, Pears
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Pineapple
Cooking Vegetables:
Sweet Potatoes, Red Potatoes, White Potatoes
Salad Vegetables:
Tomatoes
Walker Produce Co Inc
Overview
(5)
(0)
(4)
Business Type:
Grower,
Shipper
Location HQ:
Idaho Falls, 83402
Idaho
Cooking Vegetables:
Potatoes
Thurston Marketing Co Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Bakersfield, 93301
California
Berries:
Strawberries
Deciduous Fruit:
Grapes, Pears
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Corn, Onions, Bulb, Potatoes
