Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Country Herbs
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Courtland, N0J 1E0
Ontario
Cooking Vegetables:
Herbs, Chives, Sage, Oregano, Thyme, Basil, Rosemary, Mint
Specialties:
Salad Savoy
Ten Stars Plus Inc
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Montreal, H4N 2W7
Quebec
Cooking Vegetables:
Cabbage, Cauliflower, Onions, Bulb, Potatoes
Salad Vegetables:
Broccoli, Carrots, Celery, Lettuce
Fermes Jacques Coulombe et Fils Ltée
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
St Laurent de l' Orleans, G0A 3Z0
Quebec
Cooking Vegetables:
Asparagus, Parsnips
Salad Vegetables:
Broccoli, Carrots
Specialties:
Bok Choy
Robinson Fresh
Overview
(0)
(0)
(0)
Business Type:
Exporter,
Shipper,
Wholesaler
Location HQ:
Vaughan, L4K 0E3
Ontario
Melons:
Cantaloupe
Stone Fruit:
Peaches, Plums
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Peppers, Bell, Broccoli, Celery, Lettuce
Top Tomato Foods Ltd
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Markham, L6C 1L7
Ontario
Berries:
Strawberries
Cooking Vegetables:
Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Garlic, Onions, Bulb, Pumpkins, Squash, Summer
Salad Vegetables:
Peppers, Bell
De Dreu Farms
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Mount Elgin, N0J 1N0
Ontario
Cooking Vegetables:
Cabbage, Cauliflower, Kale
Salad Vegetables:
Broccoli
Brookfield Gardens
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Brookefield, C0A 1Y0
Prince Edward Island
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Kale, Parsnips, Turnips
Salad Vegetables:
Broccoli, Carrots
Distribution Bo-Fruit Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
LAncienne-Lorette, G2G 2P5
Quebec
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Peaches
Tropical Fruit:
Mangoes, Pineapple
Cooking Vegetables:
Cabbage, Cauliflower, Peppers, Chili
Salad Vegetables:
Broccoli, Cucumbers
G.W. Allen Nursery Ltd
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Centreville, B0P 1J0
Nova Scotia
Berries:
Blackberries, Raspberries, Strawberries
Cooking Vegetables:
Asparagus
Specialties:
Rhubarb
