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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Mogens Givskud Co Ltd

Overview (1)   (0)   (1)  
Business Type:
Grower, Shipper
Location HQ:
Dsl De Drummond, E3Y 2B5 New Brunswick
Cooking Vegetables:
Potatoes
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Bro-Quali Inc

Overview (4)   (0)   (0)  
Business Type:
Grower, Shipper, Importer
Location HQ:
Saint Constant, J5A 2E7 Quebec
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli
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Les Jardins Agripro Inc

Overview (1)   (0)   (0)  
Business Type:
Broker, Grower, Shipper, Importer, Wholesaler
Location HQ:
St Eustache, J7R 4K3 Quebec
Cooking Vegetables:
Cabbage, Cauliflower, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Carrots, Cucumbers, Lettuce, Tomatoes
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Groenewegen & Sons Produce Sales Ltd

Overview (2)   (0)   (1)  
Business Type:
Broker
Location HQ:
Toronto, M8Y 1H8 Ontario
Cooking Vegetables:
Onions, Bulb, Potatoes
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Elam's Organics Inc

Overview (2)   (0)   (0)  
Business Type:
Broker, Grower, Shipper
Location HQ:
Cawston, V0X 1C2 British Columbia
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Nectarines, Nectarines, Peaches, Plums
Cooking Vegetables:
Garlic
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Islands West Wholesale Produce LTD

Overview (2)   (0)   (7)  
Business Type:
Wholesaler
Location HQ:
Victoria, V8X 3Y7 British Columbia
Citrus:
Oranges
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Celery, Lettuce, Radishes
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Isabelle Export Inc

Overview (0)   (0)   (0)  
Business Type:
Broker, Exporter
Location HQ:
St Michel, J0L 2J0 Quebec
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Corn, Greens, Leeks, Onions, Bulb, Potatoes, Rutabagas
Salad Vegetables:
Peppers, Bell
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Vegkiss (Produits Vegkiss Product Inc)

Overview (2)   (0)   (0)  
Business Type:
Exporter, Grower, Shipper, Importer, Wholesaler
Location HQ:
Joliette, J6E 0L8 Quebec
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli, Celery
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Berryhill Farm

Overview (3)   (0)   (7)  
Business Type:
Exporter, Grower, Shipper, Importer, Wholesaler
Location HQ:
Watford, N0M 2S0 Ontario
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Broccoli
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Riverview Produce Inc

Overview (2)   (0)   (1)  
Business Type:
Wholesaler
Location HQ:
Toronto, M6K 2A3 Ontario
Citrus:
Oranges
Deciduous Fruit:
Pears
Melons:
Watermelon
Cooking Vegetables:
Sweet Potatoes








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