Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Bellafresca Foods Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Mountain View, 94043
California
Citrus:
Oranges
Deciduous Fruit:
Apples
Tropical Fruit:
Bananas
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Lettuce, Tomatoes
Diamond Onions Inc
Overview
(4)
(0)
(4)
Business Type:
Retailer,
Wholesaler
Location HQ:
Dallas, 75212
Texas
Cooking Vegetables:
Onions, Bulb
Albertos Produce LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
San Antonio, 78207
Texas
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Tomatoes
Produce Connexion Inc
Overview
(1)
(0)
(0)
Business Type:
Broker
Location HQ:
Rio Rico, 85648
Arizona
Cooking Vegetables:
Eggplant, Chinese Long Beans
Specialties:
Chinese Okra, Chinese Squash, Gai Lan
F P D Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
Palos Verdes Estates, 90274-1147
California
Deciduous Fruit:
Apples, Asian Pears, Grapes
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Onions, Bulb
Charles Wetegrove Co Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Raymondville, 78580
Texas
Cooking Vegetables:
Onions, Bulb
Garden Herbs LLC
Overview
(2)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Bronx, 10474
New York
Cooking Vegetables:
Herbs, Chives, Cilantro, Sage, Savory, Oregano, Thyme, Basil, Rosemary
Specialties:
Gooseberries
Horizon Produce LLC
Overview
(2)
(0)
(1)
Business Type:
Broker
Location HQ:
Bloomfield, 48301
Michigan
Cooking Vegetables:
Onions, Bulb
Central Produce Sales Inc
Overview
(3)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Dowagiac, 49047-9755
Michigan
Cooking Vegetables:
Beets, Corn, Green Beans
Salad Vegetables:
Carrots
Jeff Sullivan Farms
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Bruce, 38915
Mississippi
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Sweet Potatoes
