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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Bunch Farm

Overview (2)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Edenton, 27932 North Carolina
Melons:
Watermelon
Cooking Vegetables:
Corn, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
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Hills Peach & Berry Farm

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Smithfield, 27577 North Carolina
Berries:
Cranberries, Strawberries
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Cabbage, Corn, Onions, Bulb
Salad Vegetables:
Peppers, Bell
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Windy Ridge Farms

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Hendersonville, 28792 Mississippi
Deciduous Fruit:
Apples
Stone Fruit:
Cherries, Nectarines, Peaches
Cooking Vegetables:
Cabbage, Corn, Potatoes, Pumpkins
Salad Vegetables:
Peppers, Bell, Broccoli
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Barrett Farm

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Canton, 28716 North Carolina
Berries:
Strawberries
Cooking Vegetables:
Cabbage, Corn, Green Beans
Salad Vegetables:
Broccoli, Tomatoes
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Reynolds Farm

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Whiteville, 28472 North Carolina
Cooking Vegetables:
Corn, Onions, Bulb, Potatoes, Green Beans
Salad Vegetables:
Peppers, Bell, Broccoli, Tomatoes
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Silver Orchard

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Bakersville, 28705 California
Deciduous Fruit:
Apples
Cooking Vegetables:
Cauliflower, Corn, Potatoes, Green Beans
Salad Vegetables:
Peppers, Bell, Broccoli, Tomatoes
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Windy Ridge Farms

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Hendersonville, 28792 North Carolina
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Cherries, Nectarines, Peaches
Cooking Vegetables:
Cabbage, Corn, Potatoes
Salad Vegetables:
Peppers, Bell
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Wilson Farms

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Fletcher, 28732 North Carolina
Berries:
Strawberries
Cooking Vegetables:
Corn, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
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E A T Fresh Produce Sales Inc

Overview (1)   (0)   (0)  
Business Type:
Broker, Grower, Shipper, Wholesaler
Location HQ:
Fairfield, 27826 North Carolina
Cooking Vegetables:
Corn, Eggplant, Squash, Summer, Squash, Winter, Green Beans
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Cottle Organics

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Rose Hill, 28458 North Carolina
Berries:
Strawberries
Cooking Vegetables:
Corn, Squash, Summer, Squash, Winter, Green Beans








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