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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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H2o Organics

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Hockley, 00007-7447 Texas
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Leeks, Onions, Bulb, Peas, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Spinach
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Mellows Nursery & Farm

Overview (1)   (0)   (0)  
Business Type:
Nursery/Florist
Location HQ:
Sunnyvale, 94086 California
Deciduous Fruit:
Apples
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Salad Vegetables:
Peppers, Bell, Tomatoes
Cooking Vegetables:
Squash, Summer, Squash, Winter
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Riehm Farms

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Tiffin, 44883 Ohio
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Artichokes, Cabbage, Cauliflower, Corn, Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell
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Hurley Farms

Overview (2)   (0)   (0)  
Business Type:
Grower, Retailer
Location HQ:
Huntsville, 43324 Ohio
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli
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Monco Produce Inc

Overview (3)   (1)   (0)  
Business Type:
Importer, Wholesaler
Location HQ:
Toronto, M8Z 5X9 Ontario
Deciduous Fruit:
Pears
Tropical Fruit:
Coconuts, Kiwifruit, Mangoes
Cooking Vegetables:
Garlic, Bamboo Shoots
Specialties:
Bok Choy, Burdock, Chinese Navel Orange, Daikon
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True Point

Overview (1)   (0)   (0)  
Business Type:
Grower
Location HQ:
Georgetown, 45121 Ohio
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Corn, Pumpkins, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Tomatoes
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Benitez Provisions

Overview (2)   (0)   (0)  
Business Type:
Importer, Wholesaler
Location HQ:
Carolina, 00984
Berries:
Strawberries
Citrus:
Oranges
Deciduous Fruit:
Apples, Pears
Melons:
Cantaloupe, Honeydew
Cooking Vegetables:
Cabbage, Cauliflower, Onions, Bulb
Salad Vegetables:
Broccoli
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Tierra Santa

Overview (0)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Toa Baja, 00949
Deciduous Fruit:
Grapes
Melons:
Cantaloupe
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Lettuce, Tomatoes
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Home Construction Limited

Overview (1)   (0)   (0)  
Business Type:
Exporter, Grower
Location HQ:
St James,
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Beets, Cauliflower, Corn, Onions, Bulb, Peas
Salad Vegetables:
Peppers, Bell, Broccoli, Carrots
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Oroban S A Hacienda "La Chola"

Overview (1)   (0)   (0)  
Business Type:
Exporter, Grower, Shipper
Location HQ:
Guayaquil,
Citrus:
Lemons
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Bananas, Coconuts, Papayas, Plantains
Cooking Vegetables:
Onions, Bulb








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