Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Deaf Smith County Grain #8
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Muleshoe, 00007-9347
Texas
Cooking Vegetables:
Corn
Port Packaging Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Houston, 77015-6526
Texas
Cooking Vegetables:
Beans
Specialties:
Lentils (Dried)
University Of Texas Pan American
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Edinburg, 78539-2909
Texas
Cooking Vegetables:
Beans, Greens, Herbs, Kale, Green Swiss Chard
Salad Vegetables:
Spinach, Broccoli, Cucumbers, Lettuce, Radishes
Superior Foods
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
San Antonio, 78219-2604
Texas
Cooking Vegetables:
Beans
Salad Vegetables:
Broccoli
H2o Organics
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Hockley, 00007-7447
Texas
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Leeks, Onions, Bulb, Peas, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Spinach
Mellows Nursery & Farm
Overview
(1)
(0)
(0)
Business Type:
Nursery/Florist
Location HQ:
Sunnyvale, 94086
California
Deciduous Fruit:
Apples
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Salad Vegetables:
Peppers, Bell, Tomatoes
Cooking Vegetables:
Squash, Summer, Squash, Winter
Riehm Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Tiffin, 44883
Ohio
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Artichokes, Cabbage, Cauliflower, Corn, Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell
Hurley Farms
Overview
(2)
(0)
(0)
Business Type:
Grower,
Retailer
Location HQ:
Huntsville, 43324
Ohio
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli
Monco Produce Inc
Overview
(3)
(1)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Toronto, M8Z 5X9
Ontario
Deciduous Fruit:
Pears
Tropical Fruit:
Coconuts, Kiwifruit, Mangoes
Cooking Vegetables:
Garlic, Bamboo Shoots
Specialties:
Bok Choy, Burdock, Chinese Navel Orange, Daikon
M C Distributing Inc
Overview
(2)
(0)
(2)
Business Type:
Broker
Location HQ:
Salinas, 93908
California
Berries:
Strawberries
Melons:
Cantaloupe
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli, Celery, Lettuce
