Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Pacific Fresh Produce Inc
Overview
(5)
(0)
(1)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Oxnard, 93033
California
Cooking Vegetables:
Cabbage, Cauliflower, Kale
Salad Vegetables:
Spinach, Broccoli, Celery, Celery, Endive/Escarole, Lettuce, Onions, Green
Freshfields Orlando LLC
Overview
(9)
(0)
(4)
Business Type:
Retailer,
Wholesaler
Location HQ:
Orlando, 32806
Florida
Berries:
Blackberries, Blueberries, Cranberries, Gold Raspberries, Red Raspberries, Strawberries, Red Currants, Kiwiberries, Cape Gooseberries/Goldenberries
Citrus:
Melogold
Burris Farm Market
Overview
(5)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Loxley, 36551
Alabama
Cooking Vegetables:
Cabbage, Eggplant, Okra, Onions, Bulb, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Everkrisp Vegetables Inc
Overview
(4)
(0)
(6)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Tolleson, 85353
Arizona
Cooking Vegetables:
Beets, Cabbage, Greens, Kale, Leeks, Napa Cabbage
Salad Vegetables:
Spinach, Onions, Green, Radishes
Specialties:
Bok Choy
Blue Jack Farms
Overview
(2)
(0)
(1)
Business Type:
Grower
Location HQ:
Brawley, 92227
California
Cooking Vegetables:
Kale
Salad Vegetables:
Lettuce
Vegpacker USA Inc
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Somerton, 85350
Arizona
Berries:
Strawberries
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Spinach, Broccoli, Lettuce
Fresh Valley Foods Corporation
Overview
(4)
(0)
(0)
Business Type:
Shipper,
Wholesaler,
Processor
Location HQ:
Haverhill, 01832
Massachusetts
Berries:
Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Pure Farm Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Coeur D'Alene, 83816
Idaho
Cooking Vegetables:
Sweet Potatoes, Red Beets, Golden Beets, Chioggia Beets, White Onions, Red Onions, Yellow Onions, Yellow Boiler Onions, Red Boiler Onions
Salad Vegetables:
Carrots
Circle Produce Co Inc
Overview
(4)
(0)
(0)
Business Type:
Shipper,
Importer,
Wholesaler
Location HQ:
Calexico, 92231
California
Cooking Vegetables:
Beets, Brussels Sprouts, Kale, Leeks, Cilantro, Parsley
Salad Vegetables:
Onions, Green, Radishes
Frieda's LLC
Overview
(14)
(11)
(4)
Business Type:
Broker,
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Los Alamitos, 90720
California
Citrus:
Grapefruit, Lemons, Oranges, Clementines / Mandarins / Tangerines, Specialty Citrus
Deciduous Fruit:
Asian Pears
Melons:
Watermelon, Specialty Melons
Tropical Fruit:
Carambola, Papayas
