Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Botsford & Goodfellow Inc HQ
Overview
(10)
(0)
(21)
Business Type:
Broker,
Shipper,
Wholesaler,
Software & Systems,
Other
Location HQ:
Clackamas, 97015
Oregon
Citrus:
Grapefruit, Oranges
Melons:
Watermelon
Cooking Vegetables:
Corn, Onions, Bulb, Parsnips, Potatoes, Rutabagas, Turnips
Salad Vegetables:
Lettuce
Emerald Packaging Inc
Overview
(4)
(0)
(0)
Business Type:
Packaging,
Other
Location HQ:
Union City, 94587-2157
California
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines, Specialty Citrus
Deciduous Fruit:
Apples
Cooking Vegetables:
Green Beans, Brussels Sprouts, Cauliflower
Pennsylvania Co-operative Potato Growers Inc HQ
Overview
(4)
(0)
(3)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Harrisburg, 17110
Pennsylvania
Cooking Vegetables:
Potatoes
Tepeyac Produce Inc
Overview
(1)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Nogales, 85648
Arizona
Stone Fruit:
Plums
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Cooking Vegetables:
Jalapeño Peppers, Yellow Straightneck Squash
DLJ Produce Inc HQ
Overview
(9)
(0)
(11)
Business Type:
Broker,
Exporter,
Shipper,
Wholesaler
Location HQ:
Long Beach, 90815
California
Berries:
Blackberries, Blueberries
Citrus:
Lemons
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe
Stone Fruit:
Apricots, Nectarines, Peaches
Exeter Produce & Storage Co Ltd
Overview
(5)
(0)
(2)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Exeter, N0M 1S3
Ontario
Cooking Vegetables:
Beets, Cabbage, Parsnips, Rutabagas, Turnips
Salad Vegetables:
Peppers, Bell, Celery, Cucumbers, Lettuce, Romaine
Nash Produce LLC
Overview
(12)
(0)
(7)
Business Type:
Grower,
Shipper,
Wholesaler,
Logistics,
Packaging
Location HQ:
Nashville, 27856
North Carolina
Organic Produce:
Organic Sweet Potatoes
Cooking Vegetables:
Orange-Flesh Sweet Potatoes, White-Flesh Sweet Potatoes, Purple Sweet Potatoes
St David's Hydroponics Ltd
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Grower,
Wholesaler
Location HQ:
Niagara On The Lake, L0S 1J0
Ontario
Cooking Vegetables:
Eggplant
Salad Vegetables:
Peppers, Bell, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers
Shuman Farms
Overview
(15)
(0)
(4)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Reidsville, 30453
Georgia
Cooking Vegetables:
Onions, Bulb, Onions, Sweet, Red Onions, Vidalia Sweet Onions, Peruvian Sweet Onions
Organic Produce:
Organic Onions, Bulb
Lee Salins LLC
Overview
(4)
(0)
(4)
Business Type:
Wholesaler
Location HQ:
Easton, 21601
Maryland
Berries:
Strawberries
Cooking Vegetables:
Cauliflower, Onions, Bulb
Salad Vegetables:
Broccoli, Celery, Lettuce, Romaine, Green Leaf Lettuce, Iceberg Lettuce
