Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Darnell Farms
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Bryson City, 28713-7981
North Carolina
Berries:
Strawberries
Melons:
Watermelon
Cooking Vegetables:
Potatoes, Green Beans
Salad Vegetables:
Cucumbers, Tomatoes
Maine Farmers Exchange HQ
Overview
(9)
(0)
(10)
Business Type:
Broker,
Exporter,
Shipper,
Wholesaler
Location HQ:
Presque Isle, 04769
Maine
Cooking Vegetables:
Potatoes
Crown Jewels Produce Company LLC
Overview
(8)
(0)
(3)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Fresno, 93711
California
Berries:
Raspberries, Strawberries
Citrus:
Oranges
Deciduous Fruit:
Apples, Grapes, Pears, Pomegranates
Melons:
Cantaloupe, Honeydew, Watermelon
Western Fresh Marketing Services Inc HQ
Overview
(4)
(0)
(5)
Business Type:
Broker,
Exporter,
Shipper,
Importer
Location HQ:
Fresno, 93711
California
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Asian Pears, Figs, Pears
Mr Fresh Vegetables LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Tucson, 85704-5756
Arizona
Cooking Vegetables:
Asparagus
To-Jo Mushrooms Inc
Overview
(10)
(0)
(2)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler,
Logistics,
Processor
Location HQ:
Avondale, 19311
Cooking Vegetables:
Morel Mushrooms, Shiitake Mushrooms, Chanterelle Mushrooms, White/Button Mushrooms, Oyster Mushrooms, Portabella Mushrooms, Black Chanterelle Mushrooms, Maitake Mushrooms, Crimini Mushrooms
Organic Produce:
Organic Mushrooms
Pfenning's Organic Vegetables Inc
Overview
(3)
(0)
(2)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
New Hamburg, N3A 1T1
Ontario
Cooking Vegetables:
Radicchio
Organic Produce:
Organic Beets, Organic Carrots, Organic Greens, Organic Herbs, Organic Kale, Organic Lettuce, Organic Spinach, Organic Broccoli, Organic Cabbage
Erie-James Ltd
Overview
(6)
(0)
(2)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Leamington, N8H 3H4
Ontario
Deciduous Fruit:
Apples
Stone Fruit:
Peaches
Cooking Vegetables:
Cabbage, Corn, Onions, Bulb, Potatoes, Rutabagas
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Teng Da, Inc.
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower
Location HQ:
Waianae, 96792-2714
Hawaii
Cooking Vegetables:
Basil, Herbs
Tanimura & Antle Inc HQ
Overview
(33)
(0)
(22)
Business Type:
Exporter,
Grower,
Shipper,
Retailer,
Wholesaler
Location HQ:
Salinas, 93912
California
Tropical Fruit:
Avocados
Cooking Vegetables:
Brussels Sprouts, Cabbage, Cauliflower, Garlic, Greens, Herbs, Kale, Leeks, Onions, Bulb
