Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Mielke's Farm
Overview
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(0)
(0)
Business Type:
Grower
Location HQ:
Rudolph, 54475-9409
Wisconsin
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Cherries, Plums
Tropical Fruit:
Kiwifruit
Cooking Vegetables:
Artichokes, Asparagus
Papoose Creek Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Black River Falls, 54615-6048
Wisconsin
Deciduous Fruit:
Apples, Pears
Melons:
Watermelon
Stone Fruit:
Cherries
Cooking Vegetables:
Beets, Cabbage, Garlic, Herbs, Kale, Leeks
Shady Maple Acres
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Belmont, 53510-9720
Wisconsin
Melons:
Watermelon
Salad Vegetables:
Peppers, Bell, Tomatoes
Cooking Vegetables:
Squash, Summer, Squash, Winter
Take Heart Organic Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Chaseburg, 54621-8087
Wisconsin
Melons:
Watermelon
Salad Vegetables:
Peppers, Bell
Cooking Vegetables:
Squash, Summer, Squash, Winter
John D Swarey Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Dorchester, 54425-9614
Wisconsin
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
R & R Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Cashton, 54619-6145
Wisconsin
Melons:
Watermelon
Cooking Vegetables:
Beets, Cabbage, Kale, Peas, Squash, Summer, Squash, Winter, Zucchini Squash
Salad Vegetables:
Peppers, Bell, Cucumbers
Benuel Stoltzfus Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Independence, 54747-8020
Wisconsin
Berries:
Strawberries
Deciduous Fruit:
Apples
Melons:
Watermelon
Stone Fruit:
Cherries
Cooking Vegetables:
Artichokes, Asparagus, Cabbage, Garlic, Onions, Bulb, Potatoes
William Yoder Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Hillsboro, 00005-4634
Wisconsin
Deciduous Fruit:
Pears
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Beans, Beets, Cabbage, Garlic, Kale, Onions, Bulb, Peas
Country Harvest Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Holcombe, 54745-9621
Wisconsin
Melons:
Watermelon
Cooking Vegetables:
Artichokes, Beans, Beets, Cabbage, Cauliflower, Eggplant, Kale, Leeks, Okra
