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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Today's Harvest LLC

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
New Paris, 45347 Ohio
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Cabbage, Corn, Onions, Bulb, Pumpkins
Salad Vegetables:
Cucumbers, Tomatoes
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Puch Berry Farm

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Carrollton, 44615 Ohio
Berries:
Strawberries
Melons:
Watermelon
Cooking Vegetables:
Corn, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Tomatoes
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Secors Nursery

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper, Retailer
Location HQ:
Perry, 44081 Ohio
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Cherries
Cooking Vegetables:
Cabbage, Corn, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell
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Suter Produce

Overview (2)   (0)   (0)  
Business Type:
Grower
Location HQ:
Pandora, 45877 Ohio
Berries:
Strawberries
Deciduous Fruit:
Apples
Melons:
Watermelon
Cooking Vegetables:
Corn, Pumpkins
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Wasem Fruit Farms

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Milan, 48160 Michigan
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Peaches, Plums
Cooking Vegetables:
Pumpkins, Squash, Summer, Squash, Winter
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Youker Hill Farm

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper, Retailer
Location HQ:
Grawn, 49637 Michigan
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Peaches, Plums
Cooking Vegetables:
Corn, Pumpkins
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K & K Farms

Overview (1)   (0)   (0)  
Business Type:
Grower
Location HQ:
Coloma, 49038 Michigan
Berries:
Raspberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Peaches, Plums
Cooking Vegetables:
Pumpkins
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Nelsons Farm Market

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Grant, 49327 Michigan
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Peaches, Plums
Cooking Vegetables:
Corn, Pumpkins, Turnips
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Glei's Inc

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper, Retailer
Location HQ:
Hillsdale, 49242 Michigan
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Peaches
Cooking Vegetables:
Corn, Pumpkins
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Godley Farms

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Ithaca, 48847 Michigan
Cooking Vegetables:
Corn, Pumpkins, Green Beans








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