Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Bayliss Botanicals Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Biggs, 00009-5917
California
Citrus:
Grapefruit, Oranges
Cooking Vegetables:
Herbs, Pumpkins, Sage, Oregano, Rosemary, Lavender
Specialties:
Persimmons
The Market Place Trading Co Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Valley Center, 92082-4309
California
Citrus:
Lemons, Limes, Oranges, Kumquats
Tropical Fruit:
Avocados
Cooking Vegetables:
Herbs
Freshpep Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Mountain View, 94043-1823
California
Cooking Vegetables:
Herbs
The Grove
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Riverside, 92503-6829
California
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Pomegranates
Tropical Fruit:
Avocados
Cooking Vegetables:
Herbs, Squash, Summer, Squash, Winter
Specialties:
Persimmons
Asquith Ranch
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Ojai, 93023-9643
California
Citrus:
Lemons, Oranges
Tropical Fruit:
Avocados
Cooking Vegetables:
Garlic, Herbs, Rosemary
Specialties:
Olives, Fresh
Alta Vista Ranch
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Temecula, 92592-8858
California
Citrus:
Grapefruit, Lemons, Oranges
Deciduous Fruit:
Figs, Pomegranates
Tropical Fruit:
Avocados
Cooking Vegetables:
Lavender
Pauma Valley Citrus
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Valley Center, 92082-0333
California
Citrus:
Lemons, Oranges
Deciduous Fruit:
Figs, Pomegranates
Tropical Fruit:
Avocados
Cooking Vegetables:
Herbs
Specialties:
Guava
Rodoni Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Santa Cruz, 95060-1923
California
Citrus:
Lemons, Limes
Tropical Fruit:
Avocados
Cooking Vegetables:
Artichokes, Beets, Brussels Sprouts, Cauliflower, Leeks, Peas, Pumpkins
Naveh Organic Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Escondido, 92027-6021
California
Citrus:
Oranges
Cooking Vegetables:
Artichokes, Squash, Summer, Squash, Winter
J & R Ranch
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
San Marcos, 92069-9744
California
Citrus:
Oranges
Cooking Vegetables:
Pumpkins
