Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Rhj Organic
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Watsonville, 95076-5511
California
Berries:
Blackberries, Raspberries, Strawberries
Deciduous Fruit:
Figs
Stone Fruit:
Apricots, Nectarines, Plums
Cooking Vegetables:
Artichokes
Specialties:
Cactus Leaves
Vogel Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Mercedes, 78570
Texas
Cooking Vegetables:
Cabbage
Salad Vegetables:
Carrots
Kaleck Bros Inc
Overview
(2)
(0)
(2)
Business Type:
Wholesaler
Location HQ:
Philadelphia, 19153
Pennsylvania
Stone Fruit:
Peaches
Cooking Vegetables:
Greens, Onions, Bulb, Potatoes
Nuevo Mexico Lindo Su Abarrotera Central Corp
Overview
(2)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Corona, 11368
New York
Tropical Fruit:
Avocados, Mangoes, Papayas
Cooking Vegetables:
Peppers, Chili, Jalapeño Peppers
Specialties:
Cactus Leaves, Jicama, Prickly Pear, Sugar Cane, Tomatillo
Kooistra Orchards
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Fremont, 49412
Michigan
Berries:
Strawberries
Deciduous Fruit:
Apples
Cooking Vegetables:
Corn, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers
Apple Hill
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Amherst, 44001
Ohio
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Pumpkins, Squash, Summer
Mt Barnabe Farms
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Lagunitas, 94938
California
Berries:
Blackberries, Raspberries
Cooking Vegetables:
Garlic
Coke Farm/Jardines Inc
Overview
(4)
(0)
(0)
Business Type:
Grower
Location HQ:
San Juan Bautista, 95045-0060
California
Berries:
Strawberries
Citrus:
Lemons
Deciduous Fruit:
Apples
Stone Fruit:
Apricots
Cooking Vegetables:
Garlic, Herbs, Onions, Bulb, Rosemary
Trader Nicks Nursery
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Davenport, 00009-5017
California
Citrus:
Lemons
Cooking Vegetables:
Herbs
Johansen Ranch Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Orland, 95963-1412
California
Citrus:
Lemons, Oranges
Deciduous Fruit:
Figs, Pomegranates
Cooking Vegetables:
Squash, Summer, Squash, Winter
Specialties:
Olives, Fresh, Persimmons
Stone Fruit:
Plumcots
