Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Balfour Enterprises Dba Johnston Farms And Johnsto
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Woodland, 95695-9102
California
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Squash, Summer, Squash, Winter
Specialties:
Tomatillo
J M Farmers Organic
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Salinas, 93905-1515
California
Berries:
Strawberries
Cooking Vegetables:
Cabbage, Herbs, Leeks, Green Swiss Chard, Red Swiss Chard, Rainbow Chard, Cilantro
Jf Organic Farms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Ontario, 91762-2114
California
Berries:
Strawberries
Cooking Vegetables:
Herbs
V V Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Santa Cruz, 95062-3206
California
Berries:
Strawberries
Cooking Vegetables:
Artichokes
Mountain Valley Growers Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Squaw Valley, 93675-9707
California
Berries:
Strawberries
Cooking Vegetables:
Herbs
Crystal Bay Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Freedom, 95019-1333
California
Berries:
Strawberries
Deciduous Fruit:
Apples
Cooking Vegetables:
Herbs, Pumpkins, Squash, Summer, Squash, Winter
Ucsc Farm & Garden
Overview
(0)
(0)
(0)
Business Type:
Grower,
Government & Education
Location HQ:
Santa Cruz, 95064-1077
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Plums
Tropical Fruit:
Kiwifruit
Cooking Vegetables:
Garlic
Keilen Farms Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Lansing, 48906
Michigan
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Carrots
Bill's Farm Market
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer,
Wholesaler
Location HQ:
Petoskey, 49770
Michigan
Melons:
Watermelon
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Onions, Bulb, Potatoes, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell
Bettina - Bee Green Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Three Rivers, 93271
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Figs
Stone Fruit:
Apricots
Cooking Vegetables:
Herbs
Specialties:
Olives, Fresh, Persimmons
