Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Dougherty Bros
Overview
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(0)
(0)
Business Type:
Grower
Location HQ:
Woodland, 95776-6010
California
Cooking Vegetables:
Beans
D & S Farms
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Atwater, 95301-9793
California
Cooking Vegetables:
Potatoes
Dwelley Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Oakley, 94561-2842
California
Cooking Vegetables:
Beans, Squash, Summer, Squash, Winter
Draco Natural Products Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
San Jose, 95112-4121
California
Deciduous Fruit:
Apples
Cooking Vegetables:
Beans, Mushrooms
Organic Produce:
Organic Apples, Organic Beans, Organic Mushrooms
Devine Organics Produce S.P.R. De R.L.
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Coalinga, 93210-9672
California
Cooking Vegetables:
Asparagus, Corn
Christensen's Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Browntown, 53522
Wisconsin
Berries:
Strawberries
Deciduous Fruit:
Grapes
Melons:
Watermelon
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root
Vidalia Organics Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Glennville, 00003-0427
Georgia
Cooking Vegetables:
Onions, Bulb
Wellington's Herbs And Spices
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Schoharie, 12157
New York
Deciduous Fruit:
Grapes
Cooking Vegetables:
Beans, Beets, Cabbage, Corn, Garlic, Greens, Herbs, Kale, Leeks
Quest Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Almond, 00001-4804
New York
Berries:
Strawberries
Deciduous Fruit:
Pears
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Celery Root, Corn
