Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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May Produce Co Inc
Overview
(3)
(0)
(1)
Business Type:
Exporter,
Importer,
Retailer,
Wholesaler
Location HQ:
Rosemead, 91770
California
Citrus:
Oranges
Deciduous Fruit:
Grapes
Stone Fruit:
Peaches, Plums
Cooking Vegetables:
Asparagus, Onions, Bulb, Napa Cabbage
Salad Vegetables:
Lettuce
Specialties:
Bok Choy
4 D Farms Product Sales Inc
Overview
(3)
(0)
(0)
Business Type:
Broker,
Retailer
Location HQ:
Saint Anne, 60964
Illinois
Cooking Vegetables:
Corn, Potatoes, Pumpkins, Jalapeño Peppers
Salad Vegetables:
Carrots, Cucumbers, Green Bell Peppers
DeGroot Vegetable Farms
Overview
(7)
(0)
(3)
Business Type:
Grower,
Shipper,
Retailer,
Wholesaler
Location HQ:
Saint Anne, 60964
Illinois
Cooking Vegetables:
Cabbage, Peppers, Chili, Potatoes
Salad Vegetables:
Carrots
Alan Gordons Quality Produce Distributing Co Inc
Overview
(2)
(0)
(1)
Business Type:
Broker,
Wholesaler
Location HQ:
Jacksonville, 32216
Florida
Berries:
Blackberries, Blueberries
Citrus:
Grapefruit, Oranges
Deciduous Fruit:
Grapes
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Tropical Fruit:
Bananas
Off The Vine LLC
Overview
(2)
(0)
(0)
Business Type:
Broker
Location HQ:
Rio Rico, 85648
Arizona
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Squash, Summer, Squash, Winter, Zucchini Squash, Butternut Squash, Spaghetti Squash
From The South Investments LLC
Overview
(4)
(0)
(0)
Business Type:
Grower,
Importer,
Wholesaler
Location HQ:
Miami, 33130-5204
Florida
Cooking Vegetables:
Herbs
Samra Produce & Farms Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Los Angeles, 90058
California
Cooking Vegetables:
Okra
Jados Farms
Overview
(2)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Pine Island, 10969
New York
Cooking Vegetables:
Onions, Bulb, Potatoes, Squash, Summer, Squash, Winter
Pumpkin Patch LLP, The HQ
Overview
(3)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Clovis, 88101
New Mexico
Cooking Vegetables:
Pumpkins, Butternut Squash, Spaghetti Squash, Green Acorn Squash
Sam Okun Produce Co Inc
Overview
(1)
(8)
(2)
Business Type:
Wholesaler
Location HQ:
Toledo, 43604
Ohio
Citrus:
Grapefruit, Oranges
Cooking Vegetables:
Greens, Peppers, Chili, Potatoes, Jalapeño Peppers, Serrano Peppers
Salad Vegetables:
Lettuce, Tomatoes
