Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Spiech Farms LLC
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Lawton, 49065
Michigan
Berries:
Blueberries
Deciduous Fruit:
Grapes
Cooking Vegetables:
Asparagus
Dinges Fall Harvest
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Three Oaks, 49128
Michigan
Deciduous Fruit:
Grapes
Cooking Vegetables:
Corn, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
Ararat Farms Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Lincolnville, 04849-5000
Maine
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Garlic, Herbs, Kale, Leeks
Marble Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Farmington, 04938-5248
Maine
Cooking Vegetables:
Beans, Garlic, Herbs, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Spinach, Broccoli, Lettuce
Cozy Acres Greenhouse
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
North Yarmouth, 04097-6979
Maine
Cooking Vegetables:
Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Kale, Leeks, Onions, Bulb, Pumpkins
Salad Vegetables:
Peppers, Bell, Spinach
Darthia Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Gouldsboro, 04607-3325
Maine
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Peaches, Plums
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower
Tide Mill Creamery
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Dennysville, 04628-5501
Maine
Deciduous Fruit:
Apples, Grapes
Cooking Vegetables:
Cabbage, Garlic, Herbs, Onions, Bulb
Salad Vegetables:
Peppers, Bell, Carrots, Radishes, Tomatoes
Easter Seals Southwest Florida
Overview
(0)
(0)
(0)
Business Type:
Other
Location HQ:
Sarasota, 34243-2001
Florida
Cooking Vegetables:
Herbs
Desoto Lakes Organic Produce Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Sarasota, 34235-4404
Florida
Cooking Vegetables:
Herbs
Deland Bakery
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Deland, 32720-2734
Florida
Deciduous Fruit:
Apples
Cooking Vegetables:
Onions, Bulb, Basil
