Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Garden Of Eve Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Riverhead, 11901-1207
New York
Melons:
Cantaloupe
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant, Garlic, Greens
Juniper Hill Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Westport, 00001-2993
New York
Berries:
Strawberries
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Celery Root, Eggplant, Garlic, Greens, Herbs
Cowberry Crossing
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Hudson, 12534-3516
New York
Berries:
Strawberries
Cooking Vegetables:
Beans, Beets, Cabbage, Cauliflower, Eggplant, Garlic, Greens, Herbs, Kale
In Line Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Schoharie, 12157-5321
New York
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cauliflower, Eggplant, Garlic, Greens, Kale, Onions, Bulb, Peas
Hennigan Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Chico, 95973
California
Citrus:
Oranges
Cooking Vegetables:
Corn, Pumpkins, Squash, Summer, Squash, Winter
Nuts:
Almonds, Walnuts
Ag Production Co
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Turlock, 95381
California
Stone Fruit:
Peaches
Cooking Vegetables:
Pumpkins
Nuts:
Walnuts, Almonds
M2 Ingredients
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Carlsbad, 92008-8810
California
Cooking Vegetables:
Mushrooms
Silveira Farms Dba Rancho Piccolo
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Atwater, 95301-6216
California
Cooking Vegetables:
Potatoes
Farmers Direct Produce Dba Harvest Santa Barbara
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Santa Barbara, 93121-3011
California
Cooking Vegetables:
Herbs
J & M Ibarra Organic Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Reedley, 93654-9547
California
Cooking Vegetables:
Herbs
