Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Sureharvest
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Modesto, 95354
California
Berries:
Strawberries
Citrus:
Oranges
Stone Fruit:
Nectarines, Peaches, Plums
Cooking Vegetables:
Potatoes
Nuts:
Almonds
Deran Koligian Farms Lp
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Fresno, 93706
California
Cooking Vegetables:
Corn
Nuts:
Almonds
Bell Farms Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Gustine, 95322
California
Cooking Vegetables:
Green Beans
Nuts:
Walnuts
Sunfield Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Port Hadlock, 00009-8339
Washington
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Artichokes, Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant
Krow Acres
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Marine City, 48039-3726
Michigan
Cooking Vegetables:
Eggplant, Greens, Herbs, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Lettuce, Tomatoes
Snick's Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Jonesville, 49250-9686
Michigan
Melons:
Watermelon
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Celery Root, Eggplant, Garlic, Greens, Herbs
Johnson Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Candor, 27229
North Carolina
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Nectarines, Peaches, Plums
Cooking Vegetables:
Corn, Onions, Bulb, Potatoes, Pumpkins
Handel & Wilson Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Shafter, 93263
California
Cooking Vegetables:
Green Beans
Nuts:
Almonds
The Fruit Bowl
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Stockton, 95215
California
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Squash, Summer, Squash, Winter
Nuts:
Walnuts
Ohallorans Apple Trail Ranch
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Camino, 95709
California
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Pumpkins
