Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Robles Transplanting
Overview
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Business Type:
Grower
Location HQ:
Watsonville, 95076-5627
California
Cooking Vegetables:
Cabbage, Cauliflower, Leeks
Salad Vegetables:
Peppers, Bell, Broccoli, Celery, Lettuce, Tomatoes
Brothers Farm Inc
Overview
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(0)
(0)
Business Type:
Grower
Location HQ:
Hemet, 92544-6457
California
Cooking Vegetables:
Beets, Cabbage, Onions, Bulb, Squash, Summer, Squash, Winter, Chives
Salad Vegetables:
Broccoli
Specialties:
Watercress
Campisi Ranch
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Exeter, 93221-9503
California
Cooking Vegetables:
Cabbage, Cauliflower, Squash, Summer, Squash, Winter, Zucchini Squash
Salad Vegetables:
Peppers, Bell, Broccoli, Tomatoes
Jm Farming Co
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Greenfield, 93927-4401
California
Cooking Vegetables:
Leeks
Salad Vegetables:
Spinach, Broccoli, Carrots, Celery, Lettuce
Betteravia Farms/Bonipak
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Santa Maria, 93458-9719
California
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli, Celery, Lettuce
Oceano Farming Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Santa Maria, 93458-9719
California
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli, Lettuce
Uppa Creek Farms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Gilroy, 95020-6828
California
Cooking Vegetables:
Beets, Cabbage, Herbs, Kale, Onions, Bulb, Peas, Pumpkins
Salad Vegetables:
Broccoli, Lettuce, Tomatoes
City Boy Farms Dba Cb Farms/Country Boy Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Bradley, 00009-3426
California
Cooking Vegetables:
Kale, Green Swiss Chard, Red Swiss Chard, Rainbow Chard, Lavender
Salad Vegetables:
Peppers, Bell, Broccoli, Tomatoes
Rancho Veva
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Petaluma, 94952-1010
California
Cooking Vegetables:
Beans, Kale, Squash, Summer, Squash, Winter, Green Swiss Chard
Salad Vegetables:
Peppers, Bell, Broccoli, Cucumbers, Tomatoes
Specialties:
Tomatillo
Life Cycle Herbal Products
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
El Monte, 91732-3471
California
Cooking Vegetables:
Mushrooms
Salad Vegetables:
Broccoli
