Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Muddy Boots Organic Farm
Overview
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(0)
Business Type:
Grower
Location HQ:
Pescadero, 94060-0472
California
Deciduous Fruit:
Apples, Figs, Pears
Stone Fruit:
Plums
Tropical Fruit:
Kiwifruit
Cooking Vegetables:
Artichokes, Asparagus, Beans, Beets, Brussels Sprouts
Springfed Farm & Nursery
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Cottonwood, 96022-8205
California
Stone Fruit:
Plums
Cooking Vegetables:
Artichokes, Beans, Beets, Eggplant, Garlic, Herbs, Kale, Leeks, Okra
The Giving Gardens Project
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Santa Rosa, 95407-8016
California
Cooking Vegetables:
Beans, Beets, Cabbage, Herbs, Peas, Potatoes
Salad Vegetables:
Spinach, Broccoli, Cucumbers, Radishes
Sustained Harvest Farms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Goleta, 00009-3117
California
Cooking Vegetables:
Beans, Cabbage, Eggplant, Greens, Herbs, Kale, Leeks, Okra, Onions, Bulb, Peas
Mission Ranches Company Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
San Juan Bautista, 95045-9719
California
Cooking Vegetables:
Beans, Cauliflower, Greens, Kale, Mustard Greens
Salad Vegetables:
Spinach, Broccoli, Carrots, Celery, Lettuce
Filaki Farms LLC
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Oregon House, 95962
California
Stone Fruit:
Peaches
Cooking Vegetables:
Beets, Cabbage, Cauliflower, Eggplant, Greens, Herbs, Kale, Onions, Bulb, Potatoes
Ornelas Ranches Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Hollister, 95023-9614
California
Cooking Vegetables:
Beets, Greens, Herbs, Kale, Radicchio, Mustard Greens, Green Swiss Chard, Red Swiss Chard
Salad Vegetables:
Spinach, Lettuce
Birdsong Orchards
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Watsonville, 95076-2227
California
Cooking Vegetables:
Cabbage, Garlic, Greens, Kale, Onions, Bulb
Salad Vegetables:
Peppers, Bell, Broccoli, Carrots, Cucumbers, Endive/Escarole
Super Tuber Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Nevada City, 95959-8656
California
Cooking Vegetables:
Cabbage, Potatoes
Salad Vegetables:
Spinach, Carrots, Salads/Salad Mixes, Tomatoes, Arugula
Pepe Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Santa Rosa, 00009-5406
California
Melons:
Cantaloupe
Cooking Vegetables:
Onions, Bulb, Squash, Summer, Squash, Winter, Zucchini Squash
Salad Vegetables:
Peppers, Bell, Broccoli, Cucumbers, Tomatoes
