Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Apple Bottom Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
San Francisco, 94115-3001
California
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Asparagus, Eggplant, Peas
Salad Vegetables:
Carrots, Lettuce, Tomatoes
Willoughby Farms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Watsonville, 95077-0082
California
Cooking Vegetables:
Greens
Salad Vegetables:
Spinach, Broccoli, Lettuce
Watanabe Heidi
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Sacramento, 95822-1715
California
Deciduous Fruit:
Figs
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Plums
Cooking Vegetables:
Asparagus, Beans, Beets, Garlic, Herbs, Kale
Lone Willow Ranch
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Firebaugh, 93622-9618
California
Melons:
Cantaloupe
Cooking Vegetables:
Beans, Garlic, Herbs, Onions, Bulb
Salad Vegetables:
Tomatoes
Olive Seven Corporation
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
San Jose, 95117-2021
California
Deciduous Fruit:
Apples
Stone Fruit:
Cherries, Peaches
Salad Vegetables:
Broccoli, Sprouts
Specialties:
Olives, Fresh
Cooking Vegetables:
Soybeans/Edamame
Greener Latitudes
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Valley Ford, 94972-0394
California
Deciduous Fruit:
Apples
Stone Fruit:
Apricots, Peaches
Cooking Vegetables:
Garlic, Greens, Herbs, Kale, Parsnips, Potatoes, Pumpkins
Aqualand Farms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Valley Center, 92082-6410
California
Cooking Vegetables:
Beans, Herbs, Peas, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Specialties:
Turmeric
Kawahara Nurseries Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Morgan Hill, 95037-9022
California
Melons:
Watermelon
Cooking Vegetables:
Herbs, Squash, Summer, Squash, Winter, Chives, Oregano, Rosemary
Salad Vegetables:
Peppers, Bell, Tomatoes
Specialties:
Tomatillo
Chavez Farm Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Esparto, 95627-2005
California
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Garlic, Herbs, Kale, Peas, Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers, Lettuce
Imperial Vegetable Seeds Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
El Centro, 92243-3408
California
Cooking Vegetables:
Herbs
Salad Vegetables:
Broccoli, Tomatoes
