Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Gary Hughes Farms
Overview
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(0)
(0)
Business Type:
Grower
Location HQ:
Fresno, 93730-7011
California
Cooking Vegetables:
Garlic
Salad Vegetables:
Tomatoes
North Pacific Seeds Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
San Joaquin, 93660
California
Cooking Vegetables:
Herbs, Kale
Salad Vegetables:
Lettuce
Miyokos Kitchen
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Fairfax, 94930-1252
California
Cooking Vegetables:
Herbs
Salad Vegetables:
Tomatoes
Vesssy & Co Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Holtville, 92250-9407
California
Cooking Vegetables:
Greens
Salad Vegetables:
Spinach
South County Packing
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
King City, 93930-2947
California
Cooking Vegetables:
Greens
Salad Vegetables:
Spinach
Hikari Farms Llc Dba A Nagamine Nursery
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Watsonville, 95076-1050
California
Salad Vegetables:
Cucumbers
Cooking Vegetables:
Soybeans/Edamame
Progressive Produce Corp Dba Progressive Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Edison, 93220-0155
California
Deciduous Fruit:
Apples
Cooking Vegetables:
Herbs, Onions, Bulb, Potatoes
Salad Vegetables:
Tomatoes
Cherry Hill Orchard
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Dunnigan, 95937-0168
California
Deciduous Fruit:
Apples, Figs, Pears, Pomegranates
Cooking Vegetables:
Herbs
Salad Vegetables:
Tomatoes
Sweetwater Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Mount Shasta, 96067-9614
California
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Peaches, Plums
Cooking Vegetables:
Beans, Beets, Herbs, Kale, Onions, Bulb
Wild Blue Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Tomales, 94971
California
Deciduous Fruit:
Apples
Cooking Vegetables:
Beans, Beets, Herbs, Onions, Bulb, Peas, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Radishes
