Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Jh Caldwell & Sons Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Maywood, 90270-2205
California
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Carrots
W J Mouren Farming Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Coalinga, 93210-9221
California
Cooking Vegetables:
Garlic
Salad Vegetables:
Carrots, Tomatoes
Le-Fort's Organic Crops
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Creston, 93432-9767
California
Cooking Vegetables:
Eggplant, Herbs, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Carrots, Cucumbers, Tomatoes
Whiskey Hill Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Watsonville, 95076-1036
California
Cooking Vegetables:
Eggplant, Herbs, Onions, Bulb, Zucchini Squash
Salad Vegetables:
Peppers, Bell, Carrots, Tomatoes
Specialties:
Tomatillo
We Pack It All
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Duarte, 91010-2302
California
Cooking Vegetables:
Herbs
Salad Vegetables:
Tomatoes
Greg's Organics
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Grass Valley, 95945-6247
California
Deciduous Fruit:
Pears
Cooking Vegetables:
Squash, Summer, Squash, Winter, Zucchini Squash
Salad Vegetables:
Tomatoes
Fong Farms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Woodland, 95695
California
Cooking Vegetables:
Asparagus
Salad Vegetables:
Tomatoes
Yocha Dehe Organic
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Brooks, 95606-0182
California
Cooking Vegetables:
Asparagus
Salad Vegetables:
Tomatoes
Little Organic Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Petaluma, 94952-9477
California
Cooking Vegetables:
Artichokes, Beans, Beets, Greens, Kale, Onions, Bulb, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers
Jerry Slough Farming Co
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Buttonwillow, 93206-9548
California
Salad Vegetables:
Peppers, Bell, Lettuce, Tomatoes
Cooking Vegetables:
Squash, Summer, Squash, Winter
