Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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The Stand On Common Road
Overview
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Business Type:
Grower
Location HQ:
Union, 04862-4254
Maine
Cooking Vegetables:
Beans, Beets, Garlic, Greens, Herbs, Kale, Leeks, Potatoes, Squash, Summer
Salad Vegetables:
Peppers, Bell
North Country Nutrition
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Houlton, 04730-4409
Maine
Cooking Vegetables:
Beans, Brussels Sprouts, Cabbage, Parsnips, Squash, Summer, Squash, Winter
Salad Vegetables:
Carrots
Riprap Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Unity, 04988-3616
Maine
Cooking Vegetables:
Beans, Cabbage, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Carrots, Tomatoes
Echo Lodge Gardens
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Raymond, 04071-6450
Maine
Cooking Vegetables:
Beans, Herbs, Pumpkins, Squash, Summer, Squash, Winter, Turnips
Salad Vegetables:
Carrots, Cucumbers, Lettuce, Tomatoes
Harrow Down Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Freedom, 04941-4014
Maine
Cooking Vegetables:
Beets, Cabbage, Herbs, Kale, Radicchio, Squash, Summer, Squash, Winter, Turnips
Salad Vegetables:
Peppers, Bell, Spinach
Cosmic Goat Farm & Creamery
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Litchfield, 04350-3410
Maine
Cooking Vegetables:
Beets, Cabbage, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Spinach, Tomatoes
Martin Kilby Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Benedicta, 04733-2015
Maine
Cooking Vegetables:
Beets, Potatoes, Pumpkins, Squash, Summer, Squash, Winter, Turnips
Salad Vegetables:
Carrots
Avena Botanicals
Overview
(0)
(0)
(0)
Business Type:
Processor
Location HQ:
Rockport, 04856-4843
Maine
Cooking Vegetables:
Herbs
Medicine Hill
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Anson, 04911-4831
Maine
Cooking Vegetables:
Garlic, Herbs, Kale, Potatoes, Squash, Summer, Squash, Winter, Green Swiss Chard, Red Swiss Chard, Rainbow Chard
Salad Vegetables:
Tomatoes
