Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Tropical Produce Specialist Corp
Overview
(3)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Homestead, 33031
Florida
Citrus:
Limes
Tropical Fruit:
Avocados, Plantains
Specialties:
Calabaza, Guava, Malanga, Passion Fruit
Cooking Vegetables:
Habanero Peppers, Thai Chili Peppers
Shapiro-Gilman-Shandler Co
Overview
(12)
(0)
(15)
Business Type:
Broker,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Citrus:
Limes
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Coconuts, Kiwifruit, Mangoes
Cooking Vegetables:
Cabbage
Washington Export LLC
Overview
(3)
(0)
(5)
Business Type:
Exporter,
Wholesaler
Location HQ:
Yakima, 98907
Washington
Deciduous Fruit:
Apples, Grapes, Pears, Pomegranates
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Tropical Fruit:
Kiwifruit
Pacific Coast Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Shipper,
Wholesaler
Location HQ:
Oxnard, 93033
California
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Mangoes, Pineapple
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli, Carrots, Celery, Lettuce
Salad Savoy Corporation
Overview
(2)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Salinas, 93908
California
Cooking Vegetables:
Cauliflower, Greens, Kale, Green Swiss Chard, Red Swiss Chard, Rainbow Chard
Specialties:
Broccoflower (Romanesco), Kale Sprouts, Salad Savoy
Marjon Specialty Foods Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler,
Packaging
Location HQ:
Plant City, 33567
Florida
Deciduous Fruit:
Asian Pears, Figs, Pomegranates
Stone Fruit:
Cherries
Tropical Fruit:
Bananas, Carambola, Coconuts
Cooking Vegetables:
Cauliflower, Celery Root, Garlic
Chandler-Metelman Inc
Overview
(3)
(0)
(0)
Business Type:
Broker,
Retailer
Location HQ:
Des Moines, 50317
Iowa
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce
Atlas Wholesale Food Co
Overview
(3)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Detroit, 48214
Michigan
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
Sysco Food Services of Kansas City Inc
Overview
(4)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Olathe, 66061
Kansas
Cooking Vegetables:
Potatoes
Salad Vegetables:
Lettuce, Tomatoes
