Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Fairview Orchards
Overview
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Business Type:
Grower
Location HQ:
Ojai, 93023-9505
California
Citrus:
Lemons, Limes, Oranges
Deciduous Fruit:
Figs, Pomegranates
Stone Fruit:
Nectarines
Tropical Fruit:
Avocados, Papayas
Cooking Vegetables:
Herbs
Salad Vegetables:
Peppers, Bell
Frecker Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Carpinteria, 93013-3110
California
Citrus:
Lemons, Limes, Oranges
Deciduous Fruit:
Figs
Tropical Fruit:
Avocados
Cooking Vegetables:
Beans, Beets, Cabbage, Cauliflower, Eggplant
Flying Grand Ranch Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Wildomar, 92595-1588
California
Citrus:
Grapefruit, Lemons, Limes, Oranges, Kumquats
Tropical Fruit:
Avocados
Cooking Vegetables:
Okra
Salad Vegetables:
Peppers, Bell
Tom King Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Ramona, 92065-0809
California
Citrus:
Grapefruit, Oranges
Deciduous Fruit:
Figs, Pomegranates
Stone Fruit:
Plums
Cooking Vegetables:
Eggplant, Garlic, Greens, Herbs, Onions, Bulb
Rundle Family Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Fresno, 93706-3936
California
Melons:
Watermelon
Cooking Vegetables:
Beans, Onions, Bulb
Salad Vegetables:
Peppers, Bell, Broccoli
Bel Lehr
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Bakersfield, 00009-3307
California
Citrus:
Lemons, Oranges
Cooking Vegetables:
Garlic, Greens, Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Carrots, Tomatoes
Blackbrook Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Amery, 54001-4004
Wisconsin
Berries:
Strawberries
Melons:
Watermelon
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root, Eggplant, Garlic
Spring Valley Produce
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Westby, 54667-8357
Wisconsin
Melons:
Watermelon
Cooking Vegetables:
Cabbage, Kale, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli, Radishes, Tomatoes
Miller Farm Produce
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Pardeeville, 53954-9792
Wisconsin
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Herbs, Onions, Bulb
Jersey Valley Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Gratiot, 53541-9721
Wisconsin
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Beans, Beets, Cabbage, Cauliflower, Onions, Bulb, Peas
Salad Vegetables:
Peppers, Bell
