Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Givens John
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Goleta, 93117-1822
California
Berries:
Strawberries
Citrus:
Lemons
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Avocados
Cooking Vegetables:
Beans, Cabbage, Cauliflower, Eggplant, Greens
Sage Mountain Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Anza, 00009-2539
California
Citrus:
Lemons
Deciduous Fruit:
Apples, Figs, Pears, Pomegranates
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Morning Song Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Rainboq, 92028-9791
California
Citrus:
Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Figs, Pears, Pomegranates
Stone Fruit:
Apricots, Plums
Tropical Fruit:
Avocados
Maciel Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Bonsall, 92003-5705
California
Citrus:
Lemons
Deciduous Fruit:
Figs
Melons:
Cantaloupe
Stone Fruit:
Apricots, Nectarines, Peaches, Plums
Cooking Vegetables:
Beans, Beets, Cabbage
Gerwig Avocado Ranch
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Fallbrook, 92028-9728
California
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Figs
Melons:
Watermelon
Stone Fruit:
Cherries
Tropical Fruit:
Avocados, Mangoes, Papayas
Julian Organic Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Carlsbad, 92011-3324
California
Citrus:
Oranges
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Peaches
Tropical Fruit:
Carambola
Cooking Vegetables:
Artichokes
Salad Vegetables:
Peppers, Bell, Lettuce, Tomatoes
Rvo - Caney
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Valley Center, 92082-1145
California
Citrus:
Grapefruit, Oranges, Tangelos
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
Golden Rule Organics (Gro) Dba Roberto Gonzalez
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Hollister, 95023-9484
California
Berries:
Strawberries
Stone Fruit:
Apricots
Cooking Vegetables:
Beets, Cabbage, Herbs, Kale, Leeks, Onions, Bulb, Squash, Summer
Salad Vegetables:
Peppers, Bell
Button & Turkovich Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Winters, 95694-9001
California
Citrus:
Oranges
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
Whitney Ranch
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Carpinteria, 93013-3076
California
Citrus:
Lemons, Limes
Deciduous Fruit:
Figs
Tropical Fruit:
Avocados
Cooking Vegetables:
Artichokes, Asparagus
Salad Vegetables:
Tomatoes
Specialties:
Persimmons
