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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Open Hands Farm Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Northfield, 55057-5405 Minnesota
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root
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The Long Siding Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Minnetonka, 55345-6438 Minnesota
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Beans, Beets, Cabbage, Greens, Herbs, Kale, Leeks
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Equality Farms Llc

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Buffalo, 55313-5601 Minnesota
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Garlic, Kale, Leeks, Onions, Bulb
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Seven Songs Organic Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Kenyon, 55946-4127 Minnesota
Deciduous Fruit:
Apples
Cooking Vegetables:
Asparagus, Beans, Beets, Eggplant, Garlic, Greens, Herbs, Kale, Onions, Bulb
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Quarry River Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Austin, 55912-5904 Minnesota
Berries:
Strawberries
Deciduous Fruit:
Apples
Cooking Vegetables:
Asparagus, Beets, Cabbage, Cauliflower, Garlic, Greens, Herbs, Kale
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Hillbelly Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Scotia, 95565 California
Citrus:
Lemons
Deciduous Fruit:
Apples, Figs, Pears
Melons:
Watermelon
Cooking Vegetables:
Artichokes, Asparagus, Beans, Herbs, Okra
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Mt Olive Company (Crops)

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Paso Robles, 93446-9780 California
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Apricots, Nectarines, Plums
Cooking Vegetables:
Beans, Brussels Sprouts, Greens, Herbs
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Crystal Organic

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Bakersfield, 93380-1498 California
Citrus:
Lemons
Deciduous Fruit:
Pomegranates
Cooking Vegetables:
Asparagus, Cauliflower, Onions, Bulb, Potatoes
Salad Vegetables:
Carrots, Lettuce
Specialties:
Dates
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Earthtrine Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Ojai, 93023-3101 California
Citrus:
Oranges
Cooking Vegetables:
Cabbage, Herbs
Salad Vegetables:
Broccoli, Lettuce
Specialties:
Persimmons
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Crystal Creek Farm Ent

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Santa Cruz, 95065-9787 California
Citrus:
Lemons, Limes
Deciduous Fruit:
Figs, Pears
Stone Fruit:
Plums
Cooking Vegetables:
Artichokes, Asparagus, Beans, Beets, Brussels Sprouts








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