Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Knoll Farms
Overview
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Business Type:
Grower
Location HQ:
Brentwood, 94513-4233
California
Deciduous Fruit:
Apples, Figs
Stone Fruit:
Apricots, Nectarines, Peaches, Plums
Cooking Vegetables:
Artichokes, Beans, Beets, Eggplant
Real Fresh Farms Inc
Overview
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(0)
(0)
Business Type:
Grower
Location HQ:
Fillmore, 93015-9739
California
Cooking Vegetables:
Beets, Herbs, Kale, Collard Greens, Dandelion Greens, Green Swiss Chard, Red Swiss Chard, Rainbow Chard, Cilantro
Salad Vegetables:
Spinach
Einstein's Choice Dba E.C. Organics
Overview
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(0)
(0)
Business Type:
Grower
Location HQ:
Watsonville, 95076-3027
California
Cooking Vegetables:
Garlic, Herbs, Leeks, Onions, Bulb, Peas, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Carrots, Celery
Francisco OaxaqueñOs Organic Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Soledad, 93960-2853
California
Cooking Vegetables:
Beans, Beets, Herbs, Kale, Peas, Turnips, Fennel
Salad Vegetables:
Carrots, Radishes, Tomatoes
Ruby's Produce
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Chowchilla, 93610-9775
California
Deciduous Fruit:
Pomegranates
Stone Fruit:
Cherries
Cooking Vegetables:
Beans, Beets, Garlic, Okra, Peas, Rutabagas, Squash, Summer
Salad Vegetables:
Peppers, Bell
Lorjon's Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Belle Plaine, 56011-9217
Minnesota
Cooking Vegetables:
Peas
Baia Nicchia Llc Dba Baia Nicchia Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Sunol, 94586
California
Cooking Vegetables:
Beans, Herbs, Squash, Summer, Squash, Winter, Mustard Greens
Salad Vegetables:
Peppers, Bell, Tomatoes
Rutherford Gardens
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Rutherford, 94573-0477
California
Cooking Vegetables:
Beans, Celery Root, Herbs, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Meder Street Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Santa Cruz, 95060-2347
California
Deciduous Fruit:
Pears
Cooking Vegetables:
Beans, Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
Silver Dust Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Ottertail, 56571-9418
Minnesota
Cooking Vegetables:
Peas
