Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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A-W Produce Co Inc
Overview
(3)
(0)
(3)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Weslaco, 78599
Texas
Melons:
Watermelon
Cooking Vegetables:
Beets, Onions, Bulb, Red Beets, Golden Beets, Chioggia Beets
Salad Vegetables:
Carrots
D'Arrigo California
Overview
(20)
(0)
(8)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Salinas, 93908
California
Cooking Vegetables:
Artichokes, Cauliflower, Fennel
Salad Vegetables:
Broccoli, Lettuce, Romaine, Boston/Butterhead Lettuce
Specialties:
Cactus Leaves, Prickly Pear, Rapini
Richter and Company, Inc.
Overview
(6)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Charlotte, 28203
North Carolina
Berries:
Blackberries, Strawberries
Deciduous Fruit:
Apples
Stone Fruit:
Peaches
Cooking Vegetables:
Onions, Sweet, Green Beans, White Onions, Yellow Onions, Red Onions
Organic Produce:
Organic Onions, Bulb
Pioneer Valley Growers Association Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
South Deerfield, 01373
Massachusetts
Cooking Vegetables:
Cauliflower, Greens, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Lettuce, Tomatoes
North American Produce Co
Overview
(6)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Philadelphia, 19153
Pennsylvania
Cooking Vegetables:
Beets
Salad Vegetables:
Broccoli
FreshPoint Dallas Inc
Overview
(7)
(0)
(8)
Business Type:
Wholesaler
Location HQ:
Dallas, 75244
Texas
Deciduous Fruit:
Apples
Cooking Vegetables:
Brussels Sprouts, Potatoes
Salad Vegetables:
Spinach, Carrots, Celery, Lettuce, Radishes, Tomatoes
FARM FRESH DIRECT LLC
Overview
(8)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Monte Vista, 81144
Colorado
Cooking Vegetables:
Onions, Bulb, Potatoes, Sweet Potatoes
Specialties:
Fingerling Potatoes, Pinto Beans (Dried)
Organic Produce:
Organic Potatoes
BJ Brothers Produce LLC
Overview
(8)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Rio Rico, 85648
Arizona
Cooking Vegetables:
Peppers, Chili, Jalapeño Peppers, Pasilla Peppers, Poblano Peppers, Serrano Peppers, Anaheim Peppers
Salad Vegetables:
Tomatoes, Red Plum/Roma Tomatoes
Specialties:
Tomatillo
Candy Mar Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
McAllen, 78503
Texas
Cooking Vegetables:
Cauliflower, Peas, Squash, Summer, Squash, Winter
Rene Produce LLC
Overview
(7)
(6)
(4)
Business Type:
Shipper,
Retailer,
Wholesaler
Location HQ:
Nogales, 85628
Arizona
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter, Zucchini Squash
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Greenhouse/Hydroponic Tomatoes
