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Cooking Vegetables

Cooking Vegetables

Sales Strategies

  • Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
  • Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
  • Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
  • Samples can help familiarize consumers with lesser-known vegetables.
  • Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
  • Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
  • During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.

Dynamic Displays

  • The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
  • There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
  • Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
  • Include garlic in your tomato and herb displays to get it moving along with these popular items.

Perfect Pricing

  • Because of the variety available within the category, combination pricing promotions are difficult for this category.
  • Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Greenfield Farm

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
South Hampton , 08088 New Jersey
Berries:
Strawberries
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Potatoes, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli
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Hks Farms

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Mays Landing, 08330 New Jersey
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Melons:
Cantaloupe
Stone Fruit:
Apricots, Peaches, Plums
Cooking Vegetables:
Cabbage, Corn, Onions, Bulb
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Molly's Organics

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Norwalk, 54648-8010 Wisconsin
Melons:
Watermelon
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Greens, Herbs
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Mcdowell Fresh Produce

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Montello, 53949-7813 Wisconsin
Melons:
Watermelon
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Eggplant, Greens, Kale
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Westridge Produce

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Blue River, 53518-4539 Wisconsin
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Asparagus, Beans, Beets, Brussels Sprouts, Cabbage, Cauliflower, Celery Root
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Joseph L Miller Farm

Overview (0)   (0)   (0)  
Business Type:
Grower
Location HQ:
Cashton, 54619-8218 Wisconsin
Cooking Vegetables:
Beets, Cabbage, Pumpkins, Squash, Summer, Squash, Winter, Green Swiss Chard, Red Swiss Chard, Rainbow Chard, Zucchini Squash
Salad Vegetables:
Radishes
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Ashley Farms

Overview (1)   (0)   (0)  
Business Type:
Grower, Retailer
Location HQ:
Flanders, 07836 New Jersey
Melons:
Watermelon
Cooking Vegetables:
Corn, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
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Kelemen Farms

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
East Brunswick, 08816 New Jersey
Deciduous Fruit:
Apples
Melons:
Watermelon
Cooking Vegetables:
Cabbage, Corn, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
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Growtopia Farms LLC

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Swedesboro, 08085 New Jersey
Melons:
Cantaloupe, Watermelon
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Cooking Vegetables:
Squash, Summer, Squash, Winter
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Mountain Top Orchard

Overview (1)   (0)   (0)  
Business Type:
Grower, Shipper
Location HQ:
Glen Gardner, 08826 New Jersey
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Watermelon
Stone Fruit:
Apricots, Cherries, Peaches, Plums
Cooking Vegetables:
Cauliflower








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