Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Oaxaca Mexican Products
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Passaic, 07055
New Jersey
Cooking Vegetables:
Peppers, Chili, Jalapeño Peppers, Poblano Peppers, Serrano Peppers
Specialties:
Cactus Leaves, Prickly Pear
Feret's Fresh Cut Produce Concepts
Overview
(1)
(0)
(0)
Business Type:
Processor
Location HQ:
Hammonton, 08037
New Jersey
Cooking Vegetables:
Onions, Bulb
Andrew Levari Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Vineland, 08360
New Jersey
Melons:
Watermelon
Cooking Vegetables:
Cabbage, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Lettuce
Village Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Retailer
Location HQ:
Lawrenceville, 08648
New Jersey
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Corn
Salad Vegetables:
Peppers, Bell, Tomatoes
G & G Stecker
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Swedesboro, 08085
New Jersey
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Corn, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
Zimmerman Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Sewell, 08080
New Jersey
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Corn, Green Beans
Salad Vegetables:
Peppers, Bell, Tomatoes
August C Wuillermin Farms Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Hammonton, 08037
New Jersey
Cooking Vegetables:
Corn
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Garden State Growers
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Nursery/Florist
Location HQ:
Pittsdown, 08867
New Jersey
Cooking Vegetables:
Herbs
Scrivani Farms
Overview
(1)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Vineland, 08360
New Jersey
Cooking Vegetables:
Cabbage, Herbs, Parsley
Salad Vegetables:
Peppers, Bell, Cucumbers, Endive/Escarole, Lettuce, Romaine, Green Leaf Lettuce, Red Leaf Lettuce
M V Silveri & Sons Inc
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Lakewood, 08701
New Jersey
Cooking Vegetables:
Cabbage, Potatoes
Salad Vegetables:
Lettuce, Romaine, Tomatoes
