Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Fresh Quality Produce, INC
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Berries:
Blackberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Figs
VANNA TROPICAL & EXOTIC FRUITS, INC.
Overview
(2)
(0)
(1)
Business Type:
Exporter,
Importer,
Wholesaler
Location HQ:
Miami, 33122
Florida
Tropical Fruit:
Mangoes, Pineapple
Cooking Vegetables:
Eggplant, Okra, Peppers, Chili
Specialties:
Bitter Melon, Cherimoya, Chinese Okra, Ginger Root, Guava
Frontera Produce LTD
Overview
(15)
(0)
(6)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Edinburg, 78541
Texas
Citrus:
Lemons, Limes
Tropical Fruit:
Mangoes
Cooking Vegetables:
Cabbage, Peppers, Chili, Cilantro, Jalapeño Peppers
Salad Vegetables:
Carrots
Everyday Fresh Produce Inc
Overview
(8)
(0)
(6)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
Chicago, 60608
Illinois
Citrus:
Limes
Deciduous Fruit:
Pomegranates
Tropical Fruit:
Carambola, Coconuts, Pineapple, Plantains
Cooking Vegetables:
Eggplant, Okra, Turnips
Salad Vegetables:
Spinach
Cano Produce Co Inc
Overview
(5)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Harlingen, 78550
Texas
Deciduous Fruit:
Apples
Tropical Fruit:
Bananas
Cooking Vegetables:
Potatoes
Salad Vegetables:
Lettuce, Tomatoes
J & J Ranch Produce Inc
Overview
(3)
(0)
(3)
Business Type:
Shipper,
Wholesaler
Location HQ:
Indio, 92202
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes
Tropical Fruit:
Avocados
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Onions, Green
Royal Rose LLC
Overview
(5)
(0)
(1)
Business Type:
Exporter,
Grower,
Shipper
Location HQ:
Salinas, 93901
California
Cooking Vegetables:
Radicchio, Napa Cabbage
Salad Vegetables:
Endive/Escarole
Specialties:
Frisee, Baby Arugula
L & N Produce Co Inc
Overview
(3)
(0)
(11)
Business Type:
Wholesaler
Location HQ:
West Columbia, 29172-3168
South Carolina
Berries:
Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Pears, Pomegranates
Melons:
Cantaloupe
Robert's Precut Vegetables Inc
Overview
(2)
(0)
(1)
Business Type:
Wholesaler,
Processor
Location HQ:
Cranston, 02905
Rhode Island
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Taylor Farms Tennessee Inc
Overview
(8)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Smyrna, 37167
Tennessee
Cooking Vegetables:
Cabbage, Onions, Bulb
Salad Vegetables:
Peppers, Bell, Broccoli, Lettuce
