Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Y Hayashi & Sons
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Arroyo Grande, 93420
California
Cooking Vegetables:
Artichokes, Squash, Summer, Squash, Winter
Salad Vegetables:
Lettuce, Tomatoes
Ag Unlimited
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Geyserville , 95441
California
Deciduous Fruit:
Apples
Stone Fruit:
Plums
Cooking Vegetables:
Corn, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Tomatoes
Lucky Grower Co
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
San Marcos, 92069
California
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers
Applecart Orchard
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Burlingame, 94010
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries
Cooking Vegetables:
Corn, Green Beans
Salad Vegetables:
Peppers, Bell, Carrots, Lettuce, Tomatoes
Blue Heron Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Fallbrook, 92028
California
Berries:
Strawberries
Cooking Vegetables:
Greens, Sugar Snap Peas
Salad Vegetables:
Tomatoes
Specialties:
Baby Lettuce
Sky Hoyt Specialty Grower
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Lakeport, 95453
California
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Corn, Onions, Bulb
Salad Vegetables:
Peppers, Bell, Broccoli, Carrots, Tomatoes
Western Veg Pro
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Santa Maria, 93454
California
Berries:
Strawberries
Cooking Vegetables:
Cauliflower, Green Beans
Salad Vegetables:
Peppers, Bell, Broccoli, Lettuce
W S Floyd Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Machipongo, 23405
Virginia
Cooking Vegetables:
Potatoes
Bay Spring Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Virginia Beach, 23456
Virginia
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Corn, Onions, Bulb, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell
Ag Systems
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Mechanicsville, 23111
Virginia
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Corn, Potatoes, Green Beans
Salad Vegetables:
Peppers, Bell, Tomatoes
