Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Old Frog Pond Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Harvard, 01451-1903
Massachusetts
Deciduous Fruit:
Apples
Cooking Vegetables:
Potatoes
Long Run Produce
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Boston, 02108-3602
Massachusetts
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Beans
Berkshire Bounty Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Southfield, 01259
Massachusetts
Cooking Vegetables:
Herbs
Salad Vegetables:
Tomatoes
Charlie's Redhouse Farm
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Winchendon, 01475-1908
Massachusetts
Deciduous Fruit:
Apples
Cooking Vegetables:
Asparagus, Beans, Beets, Herbs
Salad Vegetables:
Broccoli, Arugula
Specialties:
Ginger Root
Arado Produce LLC
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Andover, 01810-3940
Massachusetts
Deciduous Fruit:
Apples
Cooking Vegetables:
Beans, Basil
Old Friends Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Amherst, 01002
Massachusetts
Berries:
Blackberries, Strawberries
Cooking Vegetables:
Garlic, Leeks, Onions, Bulb, Sweet Potatoes
Salad Vegetables:
Peppers, Bell, Cucumbers, Heirloom Tomatoes
Horizon Farms LLC
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Holtville, 92250
California
Salad Vegetables:
Carrots, Lettuce
Organic Produce:
Organic Carrots, Organic Onions, Bulb
Cooking Vegetables:
Yellow Onions, Red Onions
Conde Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Watsonville, 95076
California
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots
Cooking Vegetables:
Corn, Potatoes, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Tomatoes
Cairns Ranch
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Sanger, 93657
California
Citrus:
Lemons, Oranges
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Venn Farms Lp
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Modesto, 95358
California
Berries:
Strawberries
Citrus:
Lemons
Deciduous Fruit:
Pears
Melons:
Watermelon
Stone Fruit:
Cherries
Cooking Vegetables:
Corn, Pumpkins
Salad Vegetables:
Cucumbers, Tomatoes
